Research group at imec & Vrije Universiteit Brussel


Welcome research team ‘Marketing and Consumer Behavior’ to SMIT!

Welcome research team ‘Marketing and Consumer Behavior’ to SMIT!

Great news: the research group imec-SMIT of the Vrije Universiteit Brussel is expanding! The 10-person strong research team on Marketing and Consumer Behavior is joining SMIT this month. This research team is part of the Business department at the VUB. In this way, the interdisciplinary nature of SMIT is strengthened, as it now spans the Communication Science and Business departments. SMIT now counts 134 researchers in total, making it one of the strongest groups in Europe in the field of Media, Innovation and Technology.

The Marketing and Consumer Behavior researchers focus on retail marketing and shopping behavior, both offline and online. Their work on retailing and consumer services, digital technologies, adoption of innovations, social and health marketing, and branding, make them a great fit for our research group. The professors of the team are Kim Willems, who is head of the group Marketing and Consumer Behavior, Nanouk Verhulst, Malaika Brengman (30%), Stephanie van den Sanden (10%) and Timothy Desmet (10%).

Welcome Marketing and Consumer Behavior team, it is great to have you on board!