Research group at imec & Vrije Universiteit Brussel

Xiaoxian Wang


Personal Description

In a digital era, social media provide people various ways to shape and illustrate who they are. This is especially true when it comes to vlogging, which is a creative and direct way to document people’s daily lives, express opinions and interact with others. I am fascinated by uncovering how vloggers perform in vlogs, how people use vlogs to construct, clarify and even rebuild identity, how vlogs influence consumption, aesthetics and moral standards. Whereas vlog is not a new concept, vlog fever has been swept on mainland China in recent years, which offers me a new perspective to exploring identity construction of Chinese people. My research focus on content analysis and thematic analysis.

I have obtained my bachelor’s degree in 2015 and master’s degree in 2018, both are completed in Communication Studies from East China Normal University. I did fieldwork in Taipei and published a paper about “reading status of the old people in Taiwan” during my bachelor period. My master thesis is about German urban culture and cultural carrier, part of which was developed in Universität Hamburg, Germany in 2017. I did an internship as a lifestyle magazine editor at Modern Weekly in Shanghai, which helped me gather experience in print media industry.