Research group at imec & Vrije Universiteit Brussel

Sofie Vanzeebroeck


Personal Description

Sofie conducts research within the MUX research unit at Imec-SMIT at the VUB. Her main interests are researching/designing/implementing/evaluating innovative, and at the same time accessible, products/services. She will be working on a 10-month VLAIO research project, together with Kim Willems and Stephanie van de Sanden, to investigate the optimization of ‘Customer Experience measurements’, in collaboration with the company Digipolitans.

Sofie has a background in communication sciences and business management with an emphasis on innovation and design thinking, where she obtained her bachelor’s degree at VUB. During her studies, she completed internships as a communications officer and service designer. This allowed her to build experience around user research and CX.