Research group at imec & Vrije Universiteit Brussel

Paulien Coppens


Personal Description

Users can ‘make or break’ an innovation in digital media. I’m convinced that, in an ideal scenario, each innovation should be the result of a co-creation process with end-users and stakeholders that are actively involved through all phases of the innovation cycle. Using both qualitative and quantitative methods, I study users’ interactions with media innovations, going from an open exploration of needs and expectations to the testing of LoFi and HiFi prototypes of a media innovation. Research insights are translated into concrete requirements, recommendations and concepts for design.

Since I started working at SMIT in 2012, I have been involved in Flemish and European projects mainly in the media domain. I’m currently working on projects in the domain of personalized and interactive media services and applications and their quality of experience. I have worked on projects related to collective awareness for air pollution, location based services and online and mobile privacy. I hold a master’s degree in communication sciences (2011, Ghent University) and a postgraduate degree in digital marketing and communication (2012, Ehsal Management School).