Eager to investigate the role of platforms and streamers in constantly evolving media ecosystems, Noëmie joined SMIT as a researcher in the Media Economics and Policy unit in 2023. She will research personalization and recommender systems, and their value in media markets.
Noëmie studied Communication Sciences at the Vrije Universiteit Brussel, between 2018 and 2022, with a specialisation in media, strategic communication, and marketing. Her specialisation gave her the chance to immerse herself in this subject through her thesis, “Does one size fit all? – How do five Belgian food brands position themselves on the international market?”. Noëmie dived into the world of different brands, and earned herself a great distinction in 2022. Before starting at SMIT, she worked at Think BBDO as strategic executive, to assist organizations in their branding and communication.