Research group at imec & Vrije Universiteit Brussel

Nanouk Verhulst

Senior Researcher

Personal Description

Throughout my life, I have been bitten by understanding the behavior and emotions of consumers, employees, and people in general. I am especially interested in studying the impact of innovative technologies on customers and employees in service settings. I am a big fan of interdisciplinary research and like to rely on theories and methods from a variety of disciplines (e.g., psychology, neuroscience, computer science, consumer behavior). My research mainly starts from an experimental angle while combining neuroscientific tools and traditional measures (e.g., self-report). I believe an interdisciplinary lens is becoming increasingly important in research, especially now, when we are on the verge of substantial innovations in organizations, services, and society in general.

As a member of the Centre of Service Intelligence (UGent), I stay up to date with recent developments in Service Research. I graduated as an Organizational Psychologist in 2010. Furthermore, I hold a Ph.D. in Business economics (UGent) and a Master’s degree in Management (2011). I joined imec-SMIT-VUB as a senior researcher in October 2020. Furthermore, I am Professor ad interim at Business department and the Department of Media and Communication Studies at the Vrije Universiteit Brussel (VUB).