Research group at imec & Vrije Universiteit Brussel

Michelle Boonen


Personal Description

My expertise lies in media, urbanism and service design. As a user researcher, I try to represent the voice of citizens as well as the industry in order to shape and design sustainable and innovative services. Working project-based gives me the opportunity to study how novel technologies become part of today’s society and allows me to provide insight in how the future of the city and its services are shaped. 

I joined SMIT as a user researcher in March 2017, with a focus on smart cities related to the City-of-Things project in Antwerp. This concerns different Smart City projects related to mobility (Citizen Bike), environment (Airquality) and citizen participation (Wappr). Currently, I’m working on media projects related to the personalization and recommendation of news (CPN) and radio (HRadio).

I graduated with a master’s degree in new media and society in Europe in 2016 (Vrije Universiteit Brussel). My master’s thesis was on digital billboard modalities in the public/private space. I obtained an additional master in international relations and diplomacy in 2017 (Universiteit Antwerpen) where I focused on identity constructions of minorities.