Research group at imec & Vrije Universiteit Brussel

Maaike Ven

Researcher

Personal Description

Maaike Ven is a joint PhD researcher at VUB and Hasselt University. She conducts her research at VUB at the department of Business; Marketing and Consumer Behavior. As of 2023, she is also a member of the Media, Marketing and User Experience (MUX) unit at imec-SMIT-VUB.

Maaike’s doctoral research focusses on the use of immersive technologies (AR and VR) in enhancing haptic imagery and online consumer behavior. This topic fits perfectly with her interest in marketing and consumer behavior. In addition, Maaike holds two master’s degrees in ‘Communication Sciences: Strategic Communication’ (2022) and ‘Organisation and Management’ (2023) from the University of Antwerp.