Research group at imec & Vrije Universiteit Brussel

Iza Grasselli


Personal Description

Iza has a Bachelor’s degree in Computer and Information Science and a Master’s degree in Human Computer and Interaction Design with a minor in Innovation and Entrepreneurship. Her expertise lies in analyzing user problems, evaluating solutions, and ensuring their effectiveness through prototyping and testing.

Within imec-SMIT, VUB, Iza works as a User Experience Researcher in the Data, Governments & Communities unit. She is involved in European projects aimed at developing inclusive, accessible, and age-friendly urban environments and mobility solutions. Iza‘s research focuses on ensuring that design solutions consider the end-users’ needs, thereby improving the overall user experience.