Research group at imec & Vrije Universiteit Brussel

Ivana Kostovska


Personal Description

Ivana Kostovska is a media economics researcher in the Media Economics and Policy unit. Her current research is focused on understanding the impact of the ongoing changes in the European film and television industries driven by the rise of global streaming services and platforms. She is currently involved in the EU Horizon project CresCine, focused on increasing the international competitiveness of European film industries. In her PhD research, she examines the shift of policy measures at EU and national levels and their impact on the film and television industries. Her recent work focuses on the investment obligations for VOD providers to contribute to the production of European works.

At SMIT-VUB, she is involved in contract research for various stakeholders, including the European Commission and the Flemish Administration for Culture, Youth, Sports and Media. Ivana has authored publications in edited volumes and peer-reviewed journals on the regulation of streaming services and video-sharing platforms. She served on the European Media Management Association Board (2021-2022). She has also been invited to give lectures at different universities.

Ivana holds a Media Management MA from the University of Westminster, London. She has professional experience in the media industry as a journalist and editor.