Research group at imec & Vrije Universiteit Brussel

Dongxiao Li


Personal Description

We are surrounded by a technologically evolving media world where journalism agencies and media firms are increasingly utilizing innovative technologies like artificial intelligence(AI) to improve the production efficiency and meet our personalized requirements. For a media organization, how to use the technologies to optimize the informative value and its commercial benefits? And for the media industry, how to reach a win-win situation among the main stakeholders including the media firms, the users, the technology developers, and the government, so as to boost the social welfare? Those questions intrigued me to carry out researches on illustrating the relations between the technology, the media industry and the human at different socioeconomic dimensions by both qualitative methods like interview and case study, and quantitative approaches including survey and online data analysis.

After achieving the Bachelor’s degree of Economics (Shandong University, China), I worked as an overseas engineering project manager for years in other countries like India and Malaysia, which helped me gain the ability of project management as well as the vision of inter-culture communications. Then I found my enthusiasm in media study and pursued the Master’s Degree of Communication (Tsinghua University, China) with the thesis on AI adoption in the media and creative industry. Having an educational background where economics and communication converge, I am also interested in the economic communication, especially on how the business news could be better accepted via digital technologies like AI and VR.