Research group at imec & Vrije Universiteit Brussel

Daniel Jurg


Personal Description

Daniel Jurg is a teaching assistant at the Department of Communication Studies at the Vrije Universiteit Brussel and research explorer in the research group SMIT. Daniel started his studies in Arts, Culture & Media and Philosophy of the Humanities at the University of Groningen. During an Erasmus traineeship in the Institute for Art Theory and Media Studies at Eötvös Loránd University in Budapest, his research interest in political communication, new media, and digital methods intensified. He specialized in new media and digital culture in the research master’s Media Studies at the University of Amsterdam. He graduated cum laude from the master’s program with a thesis on radical political engagement on YouTube applying Natural Language Processing techniques. His current research builds on Rogers’ Digital Methods and Kozinets’ netnographic framework, integrating computational analyses with close readings of discourse analyses, focusing on audience reception, media agency, and community formation within YouTube’s political sphere.