Bram Lievens (m) is a senior researcher and research valorisation manager within the IMEC-SMIT research center at the Vrije Universiteit Brussel. His key research activities are focused on user-centred interaction design. He has specific expertise in UX-design and contextual research by means of a user-centred multi-method toolset and Living Lab testing. Within SMIT he’s also responsible for setting-up new research initiatives for the Data & Society program. He has been active in numerous national and European projects within this domain. Bram is currently a council member of the European Living Lab Network. Bram Lievens holds a bachelor’s degree in social and cultural work and a master’s degree in communication science. After a brief period of working for various local authorities, he joined IMEC-SMIT in 2002.