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European Media Markets 2023: Student White Paper #9
The European Television Market: The impact of SVOD platforms on linear tv Shafagh Zarghami, Sham Loai Saeed Elmughrabi, Ioana-Denisa Gaboreanu & Xiangzhong Tang Editor: Marlen Komorowski Thanks to the emerge of digitalization, multiple over-the-top (OTT) players managed to rise in popularity, having certain advantages in comparison over linear TV broadcasters. These OTT players took […]
