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European Media Markets 2023: Student White Paper #5
The European Social Media Market:#TikTokMadeMeBuyIt Liam Barrett Editor: Marlen Komorowski Social media platforms have revolutionised the approach towards marketing and advertising over the last twenty years. Despite the market currently being dominated by Digital Gatekeepers (Meta, Alphabet, etc), a new player has come on the scene: TikTok. The COVID-19 pandemic saw the platform swiftly […]
