post
European Media Markets 2021: Student White Paper #3
European Media Markets 2021: Student White Paper #3 The European Advertising Market: The disruption of the Programmatic Advertising market Chandni Ganesh, Dounya Lahmami, Kara Kübra – Editor: Marlen Komorowski 22 November 2021 Programmatic Advertising (PA) is the most promising and dominant advertising strategy due to its high degree of automation and efficiency. This White Paper […]
