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European Media Markets 2023: Student White Paper #1
The European Advertising Market: Diversity in Advertising Viviana Díaz Frias, Justine Versluys & Xiaoqi Yan Editor: Marlen Komorowski Marketers see diversity not just as a trend but as a necessary dimension that brings moral, social, and economic benefits to advertising. However, this does not mean diversity is easy to implement or use uniformly. There are […]
