Research group at imec & Vrije Universiteit Brussel

Policy Brief

Policy Brief #38: Nieuws uit Eigen Huis. Een analyse van zelfpromotie in journalistiek aanbod in Vlaanderen

In policy brief #38, we studied whether news media with the same owner pay more attention to the ‘own brands’ in their journalistic output than to other media brands. A content analysis of articles from Het Nieuwsblad and Het Laatste Nieuws on the one hand and items from Het Journaal of VRT and Het Nieuws of VTM, on the other hand, shows that there is indeed more ‘in-house’ news.

We will also discuss the data as part of our webinar on the challenges and opportunities of media concentration on June 25. The webinar will be held in Dutch. You are welcome to participate and register for free here. The programme of the webinar is included below. Do note that the webinar will be in Dutch.

Click here to download the policy brief.