Research group at imec & Vrije Universiteit Brussel

Policy Brief

Policy brief #24: Tastemakers: how media diets shape the cultural participation of users in Flanders

Media users not only have access to an ever expanding array of devices and content at the click of a button. Media content can now (often simultaneously) be consumed on many different screens, regardless of the device. Researchers, policymakers, and media organisations are pressured to think of audiences in new ways, in order to capture the complexity of media use in an age of convergence. Highlighting the unique ways in which users nowadays combine media and content into their own unique ‘media repertoires’ has become key in disentangling that complexity. The value of media repertoires as a concept, and the possibilities for investigating the relation between media use and other parts of society, will be discussed in this Policy Brief.

(Photo by davide ragusa on Unsplash)

Click here to download the policy brief.