This policy brief deals with current issues in media related to the profiling of users for the purposes of personalising news and advertising content. The aim is to suggest policy interventions in support of EU players. These are based on the learnings of three research projects that SMIT is involved in: SBO DIAMOND, H2020 CPN and ICON ECODALO. These projects show the disparate impact of EU regulations between smaller and larger players in the media industry. This brief offers a two-fold recommendation to regulators and policy-makers: (1) protect the diversity in the European media sector, and (2) level the playing field, but do not be simplistic. Our recommendations to businesses are: (1) be transparent and build trust, and (2) collaborate and develop standards together.
(Photo by Pinho . on Unsplash)
Click here to download the policy brief.
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