Market & Policy
About this Expertise
Looking to make digital innovations compliant with existing policies and render them economically sustainable? SMIT can help you achieve that. We combine market, business model and policy analysis. We assist policy makers in policy impact assessment and planning, and we help businesses understand their current market position and develop strategies for introducing their future innovations.
Making innovations policy-compliant and economically sustainable
SMIT has more than 25 years of experience in policy, business modeling and market research related to digital innovation. The overall objective of these activities is to make digital innovations compliant with existing policies and render them economically sustainable.
Policy and market positioning and planning
We support policy makers in establishing whether policy programs and interventions (may) have the expected impact and help them to explore alternative options. We enable SMEs and large companies to understand their own position on the market and gain a competitive advantage. We assist policy and business stakeholders in considering business and policy implications. Finally, we inform policy and business stakeholders to plan ahead and make the best choices for the future.
Evidence-based, analytical approach
In order to reach our objective, we combine market, business model and policy analysis. For example, we use industry data to establish or forecast the impact of a specific business or policy measure on the performance of the sector. We determine how specific business model choices (e.g. revenue model) may influence market entry of an innovative product or service. We specify policy recommendations based on multi-stakeholder consultation and living lab research.
Examples of services that we offer
- Policy scan and technology strategy: How can you optimize your innovation roadmap in light of the current policy and market context?
- (Go-to) market assessment: What value will your innovation deliver to stakeholders and how can this be enhanced?
- Participatory policy design: How can you involve stakeholders in policy development?
- Obligations on on-demand audiovisual media services providers to financially contribute to the production of European worksDonders, K., Raats T., Komorowski M., Kostovska I., Tintel S., Iordache C. (2018). Obligations on on-demand audiovisual media services providers to financially contribute to the production of European works.
- Platform business models for smart citiesWalravens, N., & Ballon, P. (2013). Platform business models for smart cities: from control and value to governance and public value. IEEE Communications Magazine, 51(6), 72–79.
- A holistic impact-assessment framework for green ICTRaju, A., Lindmark, S., Delaere, S., & Ballon, P. (2013). A Holistic Impact-Assessment Framework for Green ICT. IT Professional, 15(1), 50–56.
- The Palgrave handbook of European media policyDonders, K., Pauwels, C., & Loisen, J. (Eds.). (2014). The Palgrave handbook of European media policy. Basingstoke, UK: Palgrave Macmillan.
- Policy recommendations supporting smart city strategiesWalravens N., Ballon P. (2017). Policy Recommendations Supporting Smart City Strategies: Towards a New Methodological Tool. In: Alba E., Chicano F., Luque G. (eds) Smart Cities. Smart-CT 2017. Lecture Notes in Computer Science, vol 10268. Springer, Cham.
- A novel typology of media ClustersKomorowski, M. (2017). A Novel Typology of Media Clusters. European Planning Studies, 25 (8), pp. 1334-1356.