Research group at imec & Vrije Universiteit Brussel

Course 1: Foundations and transformations of media economics

This course offers a thorough introduction to the fundamental frameworks to understand economic dynamics in the media industry.

Course 1: Basics and transformations of media economics

For those that are following the full program course 1 is compulsory.

If you want to register for this course only, you have the option between a 1, 2 or 3-day programme.

Click here for more details on designing your own program.
Please note that this course offers no workshop, there are two days of academic lectures and one day of industry experts.

These classes provide an insight into the fundamental economic forces that shape the media industry. They focus on the economic frameworks that explain the industrial organisation of the media industry, the organisational behaviours of the companies active within that industry, and the strategic management decisions that media executives face daily. The course provides an overview of the various disruptive forces that media firms face that dramatically transform the way media goods are produced, aggregated, distributed and consumed.

Key Objectives

  • Obtain in-depth knowledge of the most dominant frameworks in media economics.
  • Understand the core variables of the industrial organisation approach and alternative approaches.
  • Understand the dynamics underlying platformization.
  • Acquire insights into the impact of technological innovations on the media markets.

Media professionals without an economic background will receive a condensed introduction of the most relevant building blocks for understanding the media economy. Professionals with an economics degree will obtain a fresh perspective on the application of these building blocks to strategy-building.

Cases and Topics

  • Media economics fundamentals
  • Media business models
  • Platform markets
  • Dynamics of market power
  • Core variables of media economics
  • Dynamics of media platform markets
  • Impact of technological innovations on media markets

The course curator

Prof. dr Pieter Ballon

Pieter BallonPieter Ballon  is Professor in Communication Sciences at the Vrije Universiteit Brussel, Belgium. He is also the Director of research centre imec-SMIT (Studies in Media, Innovation and Technology) at the VUB. Pieter Ballon holds the academic Chair on Smart Cities at the Vrije Universiteit Brussel and is in charge of the general coordinator of the Smart Flanders programme. He is co-founder of the international Open & Agile Smart Cities (OASC) network and international Secretary of the European Network of Living Labs (ENoLL).

7 Oct 2020 9 Oct 2020

09:30 - 17:30


Pleinlaan 9
1050 Brussels

Close to public transport (Station Etterbeek)
Car parking available


  • day 1
    Media Economics - foundations
  • day 1
    Power and ownership in media Industr
  • day 1
    Business model innovation in media
  • day 2
    Media Startups: Finding the Right Home
  • day 2
    Important shifts in media consumption
  • day 2
    Platform markets and media revenue models
  • day 3
    Industry topic: Bringing new media services to market
  • day 3
    Industry topic: The commercial logic of editorial strategies
  • day 3
    Industry topic: Global challenges for the media industry


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