Research group at imec & Vrije Universiteit Brussel

Training 3: The interplay of Media Economics And Europan policy in a digital age (27/11 – 29/11)

This training is part of the Media Economics Programme and is for anyone with an interest in the interplay between media economics and policy and more  specifically: lawyers in need of an update that relates law to economics, regulators, strategy and public affairs departments of media and communication companies, interest groups, politicians and their collaborators, Ph.D. researchers that want to confront their knowledge with industry cases, start-ups active in audiovisual content or working with video-sharing platforms, etc.

Training 3: The interplay of Media Economics And Europan policy in a digital age 

For those that are following the full programme training 2 is elective.

If you want to register for this training only, you have the option between a 1, 2 or  3 day programme.

Click here for more details on designing your own programme.


  • To provide participants with a crash course on these European policy domains that affect doing business in media and communications at large, with a focus on Audiovisual Media Services directive, Digital Single Market policies, and competition
  • To show what concrete effects are for companies on the basis of trending cases such as the Netflix tax, the new Audiovisual Media Services directive’s advertising rules, due prominence requirements imposed on smart TV manufacturers and digital TV
    providers and licensing deals for broadcasters post-Brexit.
  • To make participants familiar with the newly proposed rules on platform-to-business behavior with a business case placing them in the position of a business confronting a platform that adopts unfair trading practices.

Key topics:

  • Audiovisual media services directive, advertising rules, protection of minors, hate speech, video-sharing platforms, copyright directive, investment obligation, media ownership rules, media ownership transparency, …
  • Competition law, abuse of dominance, agreements, cartels, price fixing, collaboration in sports rights, Google cases, Amazon investigation, remedies, …
  • Broadcasting licenses, Brexit, regulators, …
  • Investment obligations, Netflix tax, circular economy, digital tax France, …
  • Advertising rules, product placement, limitations, single spots, addressable advertising, innovation, …
  • Due prominence, findability, EPG positioning, position of content in VOD catalogues, consumption interfaces, smart TV environments, digital TV interfaces, …

Academic experts

  • Prof. dr. Karen Donders (VUB)
  • Prof. dr. Ben Van Rompuy  (Leiden University)

Industry experts

  • Mr. Ben Appel (DPG Media)
  • Mr. Ross Biggam (Discovery Communications)
  • Ms. Elena Lai (CEPI)
  • Ms. Kate Biggs (Ofcom)
  • Mrs. Angela Mills-Wade (European Publishers Council)
27 Nov 2019 29 Nov 2019

09:30 - 17:30


Pleinlaan 9
1050 Brussels

Close to public transport (Station Etterbeek)
Car parking available


  • day 1
    The origins of European media policy and the hoped for effects on media - Prof. Dr. Karen Donders
  • day 1
    European Digital Single Market policies and how they impact media economics - Prof. Dr. Karen Donders
  • day 1
    Why licenses are still hugely important for Discovery Communications and the move to Amsterdam - Mr. Ross Biggam
  • day 1
    Existing data ecosystems in media and what can / should be done with them - Dr. Daniel Knapp,
  • day 2
    Competition policy and how it affects the economics of media and platform players–agreements - Prof. Dr. Ben Van Rompuy
  • day 2
    Distributed systems - expert to be confirmed
  • day 2
    Competition policy and how it affects the economics of media and platform players–dominance - Prof. Dr. Ben Van Rompuy
  • day 2
    How Netflix taxes will or won’t contribute to the production of original content - Ms. Elena Lai
  • day 2
    How to ensure due prominence of European content in digital and smart TV environments - Ms. Kate Biggs
  • day 3
    Interview on platform-to- business regulation and impact on platform economics - Mrs. Angela Mills-Wade
  • day 3


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