Research group at imec & Vrije Universiteit Brussel

Streaming Europe

Streaming Europe

The research group imec-SMIT-Vrije Universiteit Brussel is delighted to invite you to the 2022 media symposium entitled Streaming Europe. The theme of this year’s edition is VOD market positioning strategies in Europe. The discussions will focus on shifting business models for European streaming services, hybrid VOD services, and media collaborations. Join us as we try to identify future growth areas for European players, understand the challenges and opportunities provided by increasingly complex services, and discuss the pros and cons of partnerships in the European VOD landscape with representatives of several on-demand services that operate both at local and transnational level.

Streaming Europe targets the academic community, as well as industry representatives, and policymakers in Member States and at EU level. The symposium is part of the Day of Communication Sciences – Etmaal van de Communicatiewetenschap. Etmaal attendees automatically have access to the event and do not need to register again.

For any questions regarding the event, please contact


More information about the speakers

Christian Albeck – SVP of Content Programming at Viaplay Group

Christian Albeck is Senior Vice President, Content Programming at Viaplay Group. His areas of responsibility cover content strategy, content selection and partnerships, scheduling, performance tracking and data insights for Viaplay Group’s streaming and linear platforms. He joined the company in 2002 and has played a key role in its transition from a Nordic linear broadcaster to the international streaming challenger. Based in Stockholm, Christian has an MSc degree from Copenhagen Business School.

Jesper Dahl – VP General Manager Pluto TV, Central & Northern Europe

Jesper Dahl is General Manager for Pluto TV in Central and Northern Europe. Jesper has been working 17 years at Paramount (MTV Networks, ViacomCBS), in the first many years responsible for the distribution business first in Denmark and then later in all of Nordic. In 2018 he became General Manager for Nordic. Pluto TV was launched in Nordic in May 2022 in a strategic partnership with Viaplay Group.

Ruth Degraeve – Manager VRT Max and Digital Strategy

Ruth Degraeve has gained extensive experience in a variety of media domains in her 14 years professional collaboration with the VRT. Before acting as Manager for VRT Max and Digital Strategy, Ruth was the head of product at VRT NWS, a radio producer at MNM (VRT), and a TV brand and commissioning manager at Canvas (VRT). Her expertise includes digital strategy and portfolio/product management, digital media, broadcast media, and the music industry.

Jasmijn Touw – Director Public Policy Benelux & Nordics at Netflix

As Director of Public Policy for the Benelux and the Nordics, Jasmijn Touw leads Netflix’s public policy activities in this region. In this role, she helps Netflix understand the impact of laws and regulations and social trends, and maintains relationships with governments, regulators and organizations in the creative sector. Jasmijn is a political scientist and has worked in public policy for over 10 years, is active in local politics and sits on the Supervisory Board of a Dutch museum.

9 Sep 2022 9 Sep 2022

From 09:30 to 12:30


Royal Museum of Fine Arts of Belgium, 3 Rue de la Régence, 1000 Bruxelles. Entrance via Museumstraat 5

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  • 09:30
    Doors open
  • 10:00
    Welcome [Tim Raats, imec-SMIT-VUB]
  • 10:10
    Introduction [Jakob Isak Nielsen, Aarhus University]
  • 10:15
    Keynote [Christian Albeck, SVP of Content Programming at Viaplay Group]
  • 10:35
    Panel discussion moderated by Jakob Isak Nielsen with: Jesper Dahl (VP General Manager Pluto TV, Central & Northern Europe), Ruth Degraeve (Manager VRT Max and Digital Strategy) and Jasmijn Touw (Director Public Policy Benelux & Nordics at Netflix)
  • 11:35
  • 11:55
    Wrap-up [Tim Raats]
  • 12:00
    Networking reception
  • 12:30


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