Research group at imec & Vrije Universiteit Brussel

The Media Economics Program by SMIT


Do you want to become an expert in diverse aspects of media economics and know more about the fundamental economic forces that shape the media industry? Are you keen on learning about M&A activity, programmatic advertising, the economics of journalism, platform competition, etc.?

New media technologies, new context

The Media Economics program combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.

The media industry has become an important pillar in local economies and societal development. New technologies have created new opportunities, such as innovative revenue streams, targeted content distribution, personalisation, and more. At the same time, developments in the media ecosystem have also brought new challenges to the sector, as online media consumption is rapidly increasing, access to media content is gained through a multitude of devices, and the industry points to the declining sustainability of content production, while new media players are raising new questions of concentration and domination.

Through 8 thematic and specific training courses, the Media Economics program will give media professionals and postgraduate students insight into the fundamental forces that shape the media industry and will equip you with the tools to overcome the challenges and to take advantage of the opportunities of the digitalisation, in the various sectors of the media industry in Europe (and beyond).

Each training consists of 3 days:

  1. An academic crash course on the subject
  2. Industry experts share their insights from real-life business cases
  3. A workshop putting the insights from day 1 and day 2 into practice

Build your own programme

Option 1 –  Postgraduate programme
The full programme is recommended for people seeking more practice and industry-oriented education after having obtained their master’s degree and consists of:
5 training courses, 3 days each,  over the course of the academic year. 30 ECTS.

Click here to learn more about designing your full programme.

Option 2 – Specific training courses
For professionals in the media sector that need to deepen their knowledge on certain subjects.
Select one or more specific training courses and follow either a full 3-day training or attend only the lectures and/or business cases.

Click here to learn more about how to build your individual trajectory.

Courses & Schedule

Due to the ongoing Covid-19 crisis, the program format has been adapted to a mostly online program:

Because of Covid-19 we have adapted the format in order to enable distance teaching so that all students, taking travel restrictions or personal quarantines into account, can fully take part. This does not mean that the program will be of lower quality or that there will be less dialogue, but it definitely will be different!

Training schedule:

The courses have been rearranged into three themes and are kicked of on 7,8,9 October with Foundations and transformations of media economics :

Click here for the official outline of the different training courses.

Speakers and lecturers from the media industry
PG partners

Contact and links
Do you have questions or would like a personal information session? Please contact us via email at

For more detailed information:

Official registration is now open!

Click the “Register” button below to register.

7 Oct 2020 7 May 2021

Three days per training


VUB Campus, SMIT offices, Pleinlaan 9, 1050 Brussels

Open in Google Maps


  • 07/10 - 09/10
    Course 1: Foundations and transformations of media economics
  • 28/10 - 30/10
    Course 2: EU digital single market and audiovisual policies
  • 25/11 - 27/11
    Course 3: Copyright law and economics
  • 09/12 - 11/12
    Course 4: Mergers and acquisitions in media, telecommunications and ICT markets
  • 10/02 - 12/02
    Course 5:Technology, innovation and metrics 
  • 10/03 - 12/03
    Course 6: Advertising in a digital era
  • 21/04 - 23/04
    Course 8: Economics of journalism
  • 05/05 - 07/05
    Course 9: Audiovisual production

Register for event

Full programme: € 3050

Full 3 day training (courses 2 - 8) = € 150

2 courses: 5% discount
3 courses: 10% discount
4 courses: 15% discount

Register now