The Media Economics Program by SMIT
THE MEDIA ECONOMICS PROGRAM
Do you want to become an expert in diverse aspects of media economics and know more about the fundamental economic forces that shape the media industry? Are you keen on learning about M&A activity, programmatic advertising, the economics of journalism, platform competition, etc.?
New media technologies, new context
The Media Economics program combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.
The media industry has become an important pillar in local economies and societal development. New technologies have created new opportunities, such as innovative revenue streams, targeted content distribution, personalisation, and more. At the same time, developments in the media ecosystem have also brought new challenges to the sector, as online media consumption is rapidly increasing, access to media content is gained through a multitude of devices, and the industry points to the declining sustainability of content production, while new media players are raising new questions of concentration and domination.
Through 8 thematic and specific training courses, the Media Economics program will give media professionals and postgraduate students insight into the fundamental forces that shape the media industry and will equip you with the tools to overcome the challenges and to take advantage of the opportunities of the digitalisation, in the various sectors of the media industry in Europe (and beyond).
Each training consists of 3 days:
- An academic crash course on the subject
- Industry experts share their insights from real-life business cases
- A workshop putting the insights from day 1 and day 2 into practice
Build your own programme
Option 1 – Postgraduate programme
The full programme is recommended for people seeking more practice and industry-oriented education after having obtained their master’s degree and consists of:
5 training courses, 3 days each, over the course of the academic year. 30 ECTS.
Option 2 – Specific training courses
For professionals in the media sector that need to deepen their knowledge on certain subjects.
Select one or more specific training courses and follow either a full 3-day training or attend only the lectures and/or business cases.
Courses & Schedule
Due to the ongoing Covid-19 crisis, the program format has been adapted to a mostly online program:
Because of Covid-19 we have adapted the format in order to enable distance teaching so that all students, taking travel restrictions or personal quarantines into account, can fully take part. This does not mean that the program will be of lower quality or that there will be less dialogue, but it definitely will be different!
The courses have been rearranged into three themes and are kicked of on 7,8,9 October with Foundations and transformations of media economics :
- Media markets, the law and policy
- Technology, metrics and advertising
- Content and economics
Speakers and lecturers from the media industry
Contact and links
Do you have questions or would like a personal information session? Please contact us via email at PGMediaEconomics@vub.be.
For more detailed information:
Official registration is now open!
Click the “Register” button below to register.
Date7 Oct 2020 — 7 May 2021
Three days per training
VUB Campus, SMIT offices, Pleinlaan 9, 1050 BrusselsOpen in Google Maps
07/10 - 09/10Course 1: Foundations and transformations of media economics
28/10 - 30/10Course 2: EU digital single market and audiovisual policies
25/11 - 27/11Course 3: Copyright law and economics
09/12 - 11/12Course 4: Mergers and acquisitions in media, telecommunications and ICT markets
10/02 - 12/02Course 5:Technology, innovation and metrics
10/03 - 12/03Course 6: Advertising in a digital era
21/04 - 23/04Course 8: Economics of journalism
05/05 - 07/05Course 9: Audiovisual production
Register for event
Full 3 day training (courses 2 - 8) = € 150
2 courses: 5% discount
3 courses: 10% discount
4 courses: 15% discount