Research group at imec & Vrije Universiteit Brussel

Course 7: Economics of Journalism (21/04 – 23/04)

News is both an economic commodity and a public good. This democratic dimension comes with specific challenges which raise specific questions in terms of the economic dynamics of news production.

Course 7: Economics of journalism

For those that are following the full program, course 7 is elective.

You can also join for only this course, Because of Covid-19 we have adapted the format in order to enable distance teaching so that all students, taking travel restrictions or personal quarantines into account, can fully take part. This means that this course will be completely online and consist of three one-hour lectures per day.

Click here for more details on designing your own program.

This training focuses on the on-going developments in journalism and their impact on the viability of journalism, both as an economic commodity and as a fundamental cornerstone of a strong democracy. Building on the latest insights in journalism studies, media economics and innovation theory, attention is given to technological (new devices and cross-media formats), industrial (new players & disruptors) and social disruptions (changing consumption habits, how they specifically challenge the business of journalism and how to be best prepared to face these challenges.

Key Objectives:

  • Acquire a strategic and analytical perspective on shifting revenue streams for news content and journalistic production.
  • Acquire an in-depth understanding of the changing news consumption patterns and how this impacts the business of journalism.
  • Provide best practices in addressing the economic and democratic challenges news media are confronted with, presented by leading experts in the field.
  • Acquire actionable insights to prepare journalists, newsrooms and news organisations for future disruptions, and how to tackle them.

Cases and topics:

  • Business models for news
  • Changing the news ecosystem
  • Diversification of revenue streams
  • Intrapreneurial units
  • Cross-media newsrooms
  • Journalism innovation
  • Technological disruptions
  • Changing news consumption patterns
  • Disinformation
  • Journalism & democracy

Target audience:

  • emerging scholars,
  • upcoming managers in media organizations and public administrations
  • journalists seeking more knowledge about their sector.

The course curator

Prof. dr Ike Picone

Ike PiconeIke Picone is professor of Media and Journalism Studies at VUB and head of the unit on Journalism, Trust and Participation at SMIT. His research focusses on developments in digital news. He is the Belgian partner of the Digital News Report, a yearly international survey on news use and a member of the Flemish Council for Journalism. After starting his research career on the project Flemish E-Publishing Trends in 2006, Ike kept a keen interest in the challenges the news industry is confronted with because of digital disruption. From Web 2.0 over Big Data and now AI, the news sector is in a constant state of flux and remains a mighty interesting field to see media economics at work. He enjoys a glass of fine whiskey once in a while.

21 Apr 2021 23 Apr 2021

09:30 - 12:30


Online - via zoom


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