Training 8: Economics of Journalism (22/04 – 24/04)

This training focuses on the on-going developments in journalism and their impact on the viability of journalism, both as an economic commodity and as a fundamental cornerstone of a strong democracy. Building on the latest insights in journalism studies, media economics and innovation theory, attention is given to technological (new devices and cross-media formats), industrial (new players & disruptors) and social disruptions (changing consumption habits, how they specifically challenge the business of journalism and how to be best prepared to face these challenges.

Training 8: Economics of journalism

For those that are following the full programme training 8 is elective.

If you want to register for this training only, you have the option between a 1, 2 or  3 day programme.

Click here for more details on designing your own programme.

Key Objectives:

• Acquire a strategic and analytical perspective on shifting revenue streams for news content and journalistic production.
• Acquire in-depth understanding of the changing news consumption patterns and how this impacts the business of journalism.
• Provide best practices in addressing the economic and democratic challenges news media are confronted with, presented by leading experts in the field.
• Acquire actionable insights to prepare journalists, newsrooms and news organisations for future disruptions, and how to tackle them.

Cases and topics:

• Business models for news
• Changing news ecosystem
• Diversification of revenue streams
• Intrapreneurial units
• Cross media newsrooms
• Journalism innovation
• Technological disruptions
• Changing news consumption patterns
• Disinformation
• Journalism & democracy

Academic Experts

• To be confirmed

Industry Experts

• To be confirmed