Course in Media Economics: Media economics and policy in a digital age
This course is part of the Media Economics Programme, a new programme at the Vrije Universiteit Brussel that is organized by SMIT. The programme combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.
You can participate in the course through:
- the full Postgraduate programme organized by the VUB or
- the Training programme in Media Economics via SMIT.
Media economics and policy in a digital age (course 2)
Course 2 sheds light on the complex interplay between media economics and policy in a converging media landscape. Where policies used to exist in neat silos with separate regulation for broadcasting, telecommunications and ICT, the boundaries between these sectors are blurring. That provokes new policy making or an adjustment of the way in which certain policies like competition law are being applied to the media sector. Focus is on the different aspects of the European Digital Single Market policy framework and how it affects the media sector, competition policy and on specific trends in national media policies.
Course 2 is an elective course for participants of the full Postgraduate programme.
- Acquire knowledge of the main policy instruments affecting the media industry.
- Acquire knowledge of the trends in European and national policies.
- Understand how policies affect day-to-day business of media companies.
- Develop a personal stance on the interplay between media economics and media policies.
Cases and Topics
- Media policies
- European Digital Single Market
- Competition policy
- National media policies
- Advertising regulations
- Over-the-top media services
- Prof. Dr. Karen Donders – Assistant Professor European Media Markets & Policy Analysis / Head of Media Unit, imec-SMIT-VUB
- Prof. Dr. Ben Van Rompuy – Assistant Professor Competition Law, Leiden University
- Kate Biggs and Jonathan Porter – Senior Policy Advisor and Senior Economist, Ofcom
- Ben Appel – Director Legal and Business Affairs, Medialaan
- Maxim Hauk, LL.M. – EU affairs consultancy
- Ross Biggam – Vice-President Government Affairs EMEA, Discovery Communications Europe
- Angela Mills Wade – Executive Director, European Publishers Council / Chairman, Europe Analytica Limited
Date24 Oct 2018 — 26 Oct 2018
9:30 to 18:30
SMIT, Pleinlaan 9, 1050 Brussels - 1st floor, Weber RoomOpen in Google Maps
Oct 24 2018, 09:00-9:30Registration
Oct 24 2018, 09:30-17:30Academic Lectures
Oct 25 2018, 09:30-17:30Industry Lectures
Oct 26 2018, 09:30-17:30Exercises
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