Research group at imec & Vrije Universiteit Brussel

Course 8: Media Economics of Audiovisual Production (5 – 7 May)

Everything you wanted to know about investing and financing in audiovisual production, the fragility of audiovisual markets, and how different support measures can enable producers and distributors.

Course 8: Media Economics of Audiovisual Production

For those that are following the full program, course 8 is elective.

If you want to register for this course only, you have the option between a 1, 2 or 3-day program.

Click here for more details on designing your own program.

Since audiovisual production still forms the beating hard of content industries, and core to the business models of global players entering European markets, like Netflix, Amazon, Disney and increasingly Apple and Facebook, it’s crucial to understand why these players invest in original programming, how they do it, and how it impacts traditional media industries in Europe.

This course focuses on the interplay between media economics and audio-visual produc­tion. It combines insights from recent work within production studies, policy studies and media economics, and case studies from industry professionals active in media production. Rather than showing how to produce content, it explains the economics of the audiovisual product and how it affects different production and distribution strategies.

Cases and Topics

  • Overview and analyses of the economics of audiovisual production
  • The different trends affecting the production of scripted content, documentary, feature film and format production
  • Challenges for the audiovisual sector
  • Negotiation techniques

The course curator

Prof. dr Tim Raats

Since 2015, Karen Donders is employed as a full-time assistant professor at the Faculty of Economic and Social Sciences of the VUB. As head of SMIT’s Media & Society research program, she supervises approximately 45 business, policy and user researchers that work on mediated communication. Her research activities mainly focus on public service media policies and strategies, private television, the interplay between television and distribution platforms, national and European media policy, and the way in which competition policy affects the media sector. She has been passionate about media policy ever since her classes with now rector Prof. dr Caroline Pauwels, giving up on sleep in lieu of heated debates on the course contents with her friends.

She is always expanding her knowledge and will jokingly reply “When I’m dead.” on the question when she will ever stop studying. She firmly believes in learning from failures rather than from successes, as the former will provide lessons that the latter cannot.

5 May 2021 7 May 2021

09:30 - 17:30


Pleinlaan 9
1050 Brussels

Close to public transport (Station Etterbeek)
Car parking available


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