Research group at imec & Vrije Universiteit Brussel

A decade of Netflix in Europe: Lessons from a small media market

Almost 10 years after the platform’s arrival in Europe, the SMIT Symposium takes account of Netflix’s development and current positioning in the EU. The online half-day event is organised by imec-SMIT-VUB, and showcases findings from recent and ongoing research projects on platforms and audiovisual markets.

The Symposium takes a panoramic view of Netflix-related topics, from a wider European lens, to the occasional close-up on the small media market of Flanders. We will present findings from new and ongoing SMIT research projects, complemented with insights from international media scholars.

  • From the distribution angle, how is local European content distributed? Which streaming platforms have proven to be most advantageous for the promotion of Flemish content?
  • From a media production perspective, what does data analysis tell us about Netflix investments in small markets like Belgium?
    With a focus on consumption, can we trace patterns of audience behaviour and potential consequences on cultural identity?
  • And finally, from a media policy point of view, how many countries have already introduced investment obligations for foreign on-demand players like Netflix, and what have they really gained?
3 Jun 2021

09:30 - 13:00




  • 09:30
  • 09:40
    The Flemish audiovisual market. An updated outlook.
  • 10:00
    The Netflix Original, and what it means for small media markets
  • 10:20
    'Netflix taxes' in Europe: a 2021 outlook
  • 10:40
  • 11:00
    Patterns in streaming behaviour of young audiences in times of ‘lockdown’
  • 11:20
    Netflix, young audiences and cultural identity
  • 12:00
    How local are local Netflixes? A comparison of streaming offerings in Flanders
  • 12:20
    Roads ahead: key questions in research on international platforms
  • 13:00

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