Research group at imec & Vrije Universiteit Brussel

Category: News

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New publications by SMIT researchers (June 2023 – September 2023)

Between June 2023 and September 2023, imec-SMIT, VUB researchers have published several scientific articles. Read here the summary of these articles.   International Communication Gazette Catalina Iordache, Jan Loise and Leo Van Audenhove wrote the article titled ‘Integrating discoverability and prominence in video-on-demand consumption choices. A qualitative user study in Belgium.’ for the International Communication […]

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ES BUSI-MARK is dringend op zoek naar 5 collega’s!

ES BUSI-MARK is dringend op zoek naar collega’s! Volgende 5 vacatures staan (binnenkort) open:   Doctoraatsstudent (onderwijsassistent) Marketing: 100% aanstelling aan de VUB Etterbeek Onderzoek in marketing & consumentengedrag – thema zelf mee te bepalen! Op naar een extra diploma, namelijk je doctorstitel! Onderwijs geven en studenten begeleiden in marketingvakken Periode: sept/okt 2023 – sept/okt […]

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New publications by SMIT researchers (April 2023 – June 2023)

Between April 2023 and June 2023, imec-SMIT, VUB researchers have published several scientific articles. Read here the summary of these articles.   Journal of Service Management Kim Willems, Nanouk Verhulst, Laurens De Gauquier and Malaika Brengman wrote an article titled ‘Frontline employee expectations on working with physical robots in retailing’ for the Journal of Service […]

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New projects at SMIT (April 2023 – June 2023)

In this news item, we summarize new projects from April 2023 till June 2023 for you. Enjoy the read!   UP2030 UP2030 aims to guide cities through the socio-technical transitions required to meet their climate neutrality ambitions. It will do so by enabling a quantum leap from a ´business as usual´, project-by-project decarbonisation approach to […]

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Unveiling new trends and developments in European Media Markets: SMIT’s latest Student White Paper Series 2022-2023

Unveiling new trends and developments in European Media Markets: SMIT’s latest Student White Paper Series 2022-2023 Are you looking for fresh insights into the latest trends and developments in European Media Markets? Look no further than the SMIT‘s Student White Paper Series 2022-2023, which features a number of insightful Papers written by students on a […]

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European Media Markets 2023: Student White Paper #10

The European Podcast Market: A Case Study of Germany Charlotte Mina Puzicha, Peter Moussa, Anastasia Hamurari, Elizabeth Jean Miezejeski & Romessa Nadeem Editor: Marlen Komorowski   In 2005 the word “podcast” was elected as word of the year by the New Oxford American Dictionary. This White Paper analyses the current state and the future potential of […]

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European Media Markets 2023: Student White Paper #9

The European Television Market: The impact of SVOD platforms on linear tv Shafagh Zarghami, Sham Loai Saeed Elmughrabi, Ioana-Denisa Gaboreanu & Xiangzhong Tang Editor: Marlen Komorowski   Thanks to the emerge of digitalization, multiple over-the-top (OTT) players managed to rise in popularity, having certain advantages in comparison over linear TV broadcasters. These OTT players took […]

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European Media Markets 2023: Student White Paper #8

The European Video Games Market: A growing mobile and community driven ecosystem Sherriff Tahiru, Stephen Okumor, Lasse Aegidius Qvist, Jakub Kapusta & Jiri Venecek Editor: Marlen Komorowski   The European video games market is seeing a new player emerging in recent years: Mobile gaming is on the rise and is surpassing traditional gaming both in […]

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European Media Markets 2023: Student White Paper #7

The European Smart Speaker Market: Challenges, future, and its influence on media consumption Ana Gagua, Ali Ali, Guilherme Cunha Da Silva & Rodessa May Marquez Editor: Marlen Komorowski   Smart speakers have gained increasing popularity since 2012 and the European market is no exception. These devices have become routinely embedded in everyday life, and with […]

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European Media Markets 2023: Student White Paper #6

The European Newspapers Market: Disruptors as opportunities in disguise Lea K. Mindermann & Anas Al-Ezzi Editor: Marlen Komorowski   Worldwide, newspapers have had a long and interesting history including in the Europe market. As an important part of democracy, newspapers have always had a strong societal role to play. Despite their position within society, they have […]

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European Media Markets 2023: Student White Paper #5

The European Social Media Market:#TikTokMadeMeBuyIt Liam Barrett Editor: Marlen Komorowski   Social media platforms have revolutionised the approach towards marketing and advertising over the last twenty years. Despite the market currently being dominated by Digital Gatekeepers (Meta, Alphabet, etc), a new player has come on the scene: TikTok. The COVID-19 pandemic saw the platform swiftly […]

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European Media Markets 2023: Student White Paper #4

The European Music Market: Is Tiktok changing the way we consume music? Lyka Cabatay, Oreoluwa Aremo & Zainab Imraan Editor: Marlen Komorowski   Music consumption has changed in exciting ways due to social media. Spotify, Apple Music, Tidal, Amazon Music, and many other digital streaming platforms offer a variety of ways to listen to music. Streaming […]

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