Technology hands out new modes of storytelling, new ways of expressing ourselves and being in the world. I grew up along with the upswing of the digital world, a world where dispersed audiences are finding ways to connect through various communication platforms, where low-budget productions are given a chance to be seen and streaming has become the new linear. Meanwhile, audiences are unknowingly creating their own digital bubbles, niche productions are submerged in an oversupply of content and streaming platforms are posing a direct threat to theatrical distribution. I’m particularly interested in how the shifting attitude of the audience influences the value network of local audiovisual media companies active in the field of film and television content. My research interests can be situated in the field of media consumption and public involvement in film, focussing on the economic valorization of audience measurement in today’s multi-platform media industry.
In 2017 I graduated magna cum laude in communication sciences at the Vrije Universiteit Brussel (VUB). The subject of my master’s thesis set out of the turbulent distribution situation of the Flemish documentary industry where I specifically focused on the upcoming tendency for audience development. In February 2018 I joined imec-SMIT, VUB where I collaborated on a research project measuring the economic contribution of the Flemish public broadcaster, VRT. In December 2018, I started working as a PhD Researcher and Teaching Assistant at the Department of Communication Studies, VUB.