Research group at imec & Vrije Universiteit Brussel

Lizzy Bleumers

Senior Researcher

Personal Description

There’s enormous creativity in how people deal with new technology. I love uncovering why people experience and use it the way they do. This is especially true when it comes to innovations related to gaming and learning that stimulate people to participate in activities they otherwise would not take part in. I’ve always had a personal fascination for gaming, and was lucky to be able to integrate it in my professional work. To study people’s everyday user and play experiences, I combine human-centered design methods (e.g. persona and scenario building and co-design) with living lab experimentation (e.g. prototype testing in the wild).

As a member of the Flemish gaming association DiGRA Vlaanderen and participant of this association’s executive board, I stay up to date with current gaming research and share my own research expertise. Related to this, I have organised several Ludic City lectures on the mutual shaping between pervasive game-play and urban life. In 2016, I co-organized a workshop on game-based HCI research at CHI2016. I graduated in Psychology in 2004 and also hold a postgraduate degree in user-centered design. Since 2008 I’ve been working at imec-SMIT-VUB, where I am responsible for living lab projects related to gaming, learning and participatory practice. This included projects on game-making (Kids Game Lab), tablets in secondary schools (EduTab) and citizen science (MEDEA).