Research group at imec & Vrije Universiteit Brussel

Heritiana Ranaivoson

Senior Researcher

Personal Description

While digital technologies have been here for quite some time already, I am still amazed by the changes they keep triggering in the cultural and media industries and how they allow (or constrain) these industries to innovate. I am particularly interested in the impact these changes have on the diversity of the content these industries provide and what we do with such content diversity. And eventually the policies that are needed in this new environment. I analyse these changes using my background in industrial economics and business modelling, with a peculiar interest in combining quantitative and qualitative research (e.g. the quantification of qualitative aspects such as diversity or innovation).

I obtained my PhD in Economics (Université Paris 1, Panthéon-Sorbonne) in 2008 on cultural diversity in the recording industry. I also studied Economics and Management at Ecole Normale Supérieure de Cachan (France) Since then, and notably since I joined imec-SMIT-VUB in 2010, I have made several studies on diversity. This includes one for the Unesco Institute of Statistics comparing diversity in public and commercial broadcasters, and one on the impact of the tax shelter and Wallimage on diversity in the Belgian film industry. I was a member of the Unesco Expert Group on the Statistical measurement of the diversity of cultural expressions (2007-2011) and of the U40-Capacity Building Programme „Cultural Diversity 2030“. Since 2017, I lead the research on the supply of news diversity in the SBO DIAMOND.