Coming from an Eastern European background, my life completely changed in the early 1990’s when the colours and fast-moving images of cable TV reached our living room, and I experienced an instant fascination with film, television programmes and music videos. Through my studies, I became interested in the market forces behind audiovisual media and the cross-border flow of content. At SMIT, I have the opportunity to apply qualitative methods in investigating the production and distribution of content, as well as its consumption by diverse audiences.
Before joining academia, I worked as a project manager in the cultural field with a community arts organisation based in Edinburgh, for which I co-ordinated the live music and performance programme during the 2011 Edinburgh Fringe Festival. I then moved to Brussels and followed the international MSc in Communication Sciences at the VUB. I also hold a BA in International Relations, European Studies. I have been working at imec-SMIT-VUB since 2014, where I am currently conducting my doctoral research in audiovidual content flows in the online environment, after having been involved with projects on media literacy, digital literacy, and e-inclusion (IDEALiC). I am also a teaching assistant for the BSc in Social Sciences.