publications

Talboom, Sarah & Pierson, Jos
2010
Influence of User Generated Content on consumer pre-buy behaviour?

Language: English
Edition: Challenges for EU Information Society Policy Making - COST 298 Final Conference, organised by COST Action 298 'Participation in the Broadband Society' & IPTS
Series (Title): Influence of User Generated Content on consumer pre-buy behaviour?
Location: Seville, Spain