publications

Van den Broeck, Wendy & Bauwens, Jo Renate & Pierson, Jos
ISSN 0736-5853
2011
The promises of IDTV: between push marketing and consumer needs

Language: English
Edition: Telematics and Informatics
Volume: 28
Number In Volume: 4
Page(s): 230 - 238
Series (Title): The promises of IDTV: between push marketing and consumer needs
Series (Editor): Jo Pierson, Joke Bauwens & David Geerts
Publisher: Elsevier