Business Model Issues for the Digital Video Content Industry
Series (Title): Business Model Issues for the Digital Video Content Industry
Braet Olivier (2012) “Business Model Issues for the Digital Video Content Industry”, in Pauwels, Caroline & Donders, Karen The Future of Private Broadcasting. Palgrave Macmillan (forthcoming).
This chapter attempts to make sense of this broad variation of initiatives from a business modelling perspective. We start from the observation that, from a value chain point of view, the cultural and technological fields of production have become increasingly similar in recent years. From this first observation follows the question of how digital content distribution (books, music, video) can be protected through DRM, and when such ‘rights management’ is most appropriate from a business point of view. A rationale will be offered of what are the best available options for the protection of digital content, by simultaneously taking into account both the needs of consumers and producers. It concludes with a first reply to the question of how strategies for distributing private television content can be simultaneously adapted to the consumers’ needs and the producers’ and distributors’ wishes.