I3

Impact Innovation Invest

Project Description

Bridging the research-market gap

I3 aims at increasing research projects’ outreach and impact by bridging the gap between the development of technologies and their market deployment. I3 identifies emerging, promising solutions in the European convergence and social media research sector, and helps their makers to evaluate their technology and business potential, to be able to prepare a viable go-to-market strategy. It connects researchers with investors, corporates, and other media organisations. It offers them a variety of tools, workshops and facilitated meetings to bring their innovation to the public.

Project management, coordination and support activities

In addition to managing the I3 project, SMIT offers support to researchers and startups active in the convergence and social media research sector. On the one hand, it will lead collaborative activities focussed on sharing ideas and competences. On the other hand, it will facilitate mentoring and coaching activities to increase the maturity level of the technologies under scrutiny and to refine the business case that is being developed around them. SMIT will also contribute to other project activities, such as developing policy recommendations.