Media Clusters Brussels
Strengthening Brussels’ media clusters: Organisations, workers and communities of practice at Pôle Reyers and beyond.
01/10/2014 - 01/10/2018
Has been initialized

The project team comprises researchers from the Brussels universities VUB, ULB and USL-B. The scope is threefold:
  • Creating a diverse array of analytic methods for collecting and presenting empirical data about the range and scope of the media industries in Brussels.
  • Collaborate with media organisations, media workers and communities of practice within Brussels’ media sector to enhance their social roles and improve their value to the region.
  • Providing a series of outputs to the region, the Agency for Territorial Development (ADT-ATO), stakeholders and companies, including digital and interactive maps, quantitative and qualitative reports, a website and workshops and events with stakeholders.

The project is divided in three main axes, using three different approaches, enabling a multilevel analysis.

At a macro level, the team works on media organisations, their characteristics as well as on their value chains, and clusters logic. The aim is to identify media organisations and their existing media clusters within the Brussels Region, to map them geographically and exploit their connectedness while looking at potential cluster benefits.

At a micro level, the team equally focuses on media workers, including their skills, profiles, social networks as well as their mobility and local attachment to the Region/city. Building on from the sociology of professions and Actor-Network Theory, the researchers will provide a typology of media workers, help understand their professional identities and needs, and identify the concentration of specific profiles in various clusters and organisations.

At a meso level, the project aspire to foster knowledge on existing communities of practice and highlight their potential implications to Brussels media organisations and clusters. The aim will be to identify the existing and emerging communities of practice in the media sector in Brussels in order to propose ideas and thoughts to political and institutional leaders to help media workers without disrupting their habits.The data collected and its analyses will not only enable the team to raise awareness of the needs and gaps of Brussels media sector, connect the results to the related policy agenda, envision future scenarios, monitor future developments and add scientific knowledge.

Partners: Université Libre de Bruxelles; Université Saint-Louis - Bruxelles; Agence du Développement Territorial