Prof. dr. Wendy Van den Broeck
Senior Researcher
Wendy Van den Broeck joined SMIT in 2003. She is active in the user Empowerment research unit and conducted research in different projects concerning the domestication of new media technologies in a home context. Her recent projects are related to the use and quality perception of video streaming (OMUS project), Do-it-yourself smart experiences and research related to iDTV, 3D-TV, omni-directional TV and HDTV.
Wendy Van den Broeck also conducted a PhD research on the domestication of iDTV in Flanders, entitled: "From analogue to digital: the silent (r)evolution? A qualitative study on the domestication of interactive digital television in Flanders.
Furthermore she is active in education, where she guides bachelor and master students in the domains of information society and in marketing. She also assists the exercice related to the course qualitative research methods.
Her academic background is a master in communication sciences (VUB-2002), a postgraduate diploma in management and economics (VUB-Solvay-2003), a teaching degree (VUB-2003) and a PhD in communication sciences (VUB-December 2010).
Wendy Van den Broeck also conducted a PhD research on the domestication of iDTV in Flanders, entitled: "From analogue to digital: the silent (r)evolution? A qualitative study on the domestication of interactive digital television in Flanders.
Furthermore she is active in education, where she guides bachelor and master students in the domains of information society and in marketing. She also assists the exercice related to the course qualitative research methods.
Her academic background is a master in communication sciences (VUB-2002), a postgraduate diploma in management and economics (VUB-Solvay-2003), a teaching degree (VUB-2003) and a PhD in communication sciences (VUB-December 2010).

xTV,
VIDEO Q-SAC,
E-Paper,
Test and Experimentation Platforms for Broadband,
MADUF,
BILA,
DYSE,
Regional TV and IDTV,
OMUS

Probe and proxies: Unraveling meaningful technology experiences (2013)
iMinds xTV, deliverable D6.4. Report on research of 'in situ' ODTV user practices (2012)
Integrating the everyday-life context in subjective video quality experiments (2012)
Assessing the Importance of Audio/Video Synchronization for Simultaneous Translation of Video Sequences. (2012)
Determining Customer's Willingness to Pay During In-lab and Real-life Video Quality Evaluation (2012)
Lessons Learned during Real-life QoE Assessment (2012)
Seeing the bigger picture: A user perspective on 360° TV (2012)
IBBT xTV, deliverable D6.2.: Report on concept co-design through producer-user blending (2011)
IBBT xTV, deliverable D6.1.: Report on conceptualising user experiences and practices in explorative tv (2011)
The promises of IDTV: between push marketing and consumer needs (2011)
User-driven Innovation in the Case of Three-dimensional Urban Environments (2011)
DYSE D1.1: SoA of applications, type of users, business models and UCD (2010)
The promise of the i in iDTV: real interactivity or directed pseudo-interactivity? (2010)
Assessing quality of experience of IPTV and video on demand services in real-life environments (2010)
D1.1: SoA of applications; type of users; business models; and UCD (2010)
The appropriation of television in the home (2009)
Video Q-sac-main research results (2009)
The promises of iDTV: between push and pull dynamics (2009)
Interactief Vlaanderen: kwalitatief onderzoek naar de intro en het gebruik van interactieve digitale televisie in Vlaanderen (2009)
Presentation user research results Video Q-sac (2009)
Assessing the perceptual influence of H.264/SVC signal-to-noise ratio and temporal scalability on full length movies. (2009)
Chapter 19: Reinventing newspapers in a digital era - the mobile e-paper (2009)
The promises of iDTV: between push marketing and consumer needs. (2009)
Re-inventing Newspapers in a Digital Era: the Mobile E-Paper (2009)
Confronting video-on-demand with television viewing practices (2008)
Belgium (2008)
Digital television in Europe (2008)
The i in iDTV: how interactive is interactive digital television? (2008)
The Mobile (R)evolution in Everyday Life: A Cross Border between Public and Private Sphere (2007)
Re-inventing newspapers in a digital era: the mobile e-paper (2007)
Video – on – demand: towards new viewing practices? (2007)
Why broadband? The meaning of broadband for residential users. (2007)
VOD: towards new viewing practices? (2007)
An interdisciplinary approach in socio-economic research on the diffusion and appropriation- case: the multimedia content distribution platform. Paper presented at the BB Europe conference (2006)
Walking the interface: uncovering practices through proxy technology assessment. Paper for EPIC 2006 (2006)
Domestication research for media and technology development: a case study (2006)
The mobile digital newspaper: embedding the news consumer in technology development by means of living lab research (2006)
De TV van de toekomst: iedereen à la carte? Essay in het kader van media morgen (2006)
Why Broadband? presentation at the BILA workshop (2006)
Le spectateur/utilisateur de la télévision régionale digitale. Gepresenteerd op: Forum EAC-TV: Le développement de la télévision interactive (IDTV) et ses conséquences pour les télévisions de ville (2006)
Interactive digital television: from a free to a costly medium with non-transparent costs? Consuming audiences Workshop (2006)
Eindrapport e-paper - verslag kwalitatief onderzoek fieldtrial. onderzoeksrapport IBBT project e-paper (2006)
Changing viewers, shifting viewing patterns. How (r)evolutionary is iDTV ? Paper presented at the ECC2005 conference (2005)
Interactive digital television in Flanders - presentation at the Taiwan public television service (2005)
Regionale televisie in een digitaal en interactief televisielandschap: reflecties en aanbevelingen vanuit publieksperspectief. Presentatie op de studiedag over regionale omroepen en digitale televisie in Vlaanderen (2005)
MCDP: tussentijds rapport pre-survey focusgroepen (2005)
New media, new practices, new audiences? Is iDTV indeed a paradigm shift? IAMCR conference (2005)
Vlaanderen Interactief: Eindrapport onderzoeksbevindingen kwalitatief gebruikersonderzoek (2004)
De televisie van morgen: interactief en zonder zorgen? Paper for the SISWO conference ‘De ontregelde samenleving’. Elfde sociaal-wetenschappelijke studiedagen (2004)
Does interactive television imply new uses? A Flemish case-study. Conference proceedings of European Conference on Interactive Television: Enhancing the Experience (2004)
21 Aanbevelingen voor breedband in de 21ste eeuw. Internal report in Dutch delivered to TNO-STB (2004)
Belgium. Report on regional public television in Europe – CIRCOM (2004)
iMinds xTV, deliverable D6.4. Report on research of 'in situ' ODTV user practices (2012)
Integrating the everyday-life context in subjective video quality experiments (2012)
Assessing the Importance of Audio/Video Synchronization for Simultaneous Translation of Video Sequences. (2012)
Determining Customer's Willingness to Pay During In-lab and Real-life Video Quality Evaluation (2012)
Lessons Learned during Real-life QoE Assessment (2012)
Seeing the bigger picture: A user perspective on 360° TV (2012)
IBBT xTV, deliverable D6.2.: Report on concept co-design through producer-user blending (2011)
IBBT xTV, deliverable D6.1.: Report on conceptualising user experiences and practices in explorative tv (2011)
The promises of IDTV: between push marketing and consumer needs (2011)
User-driven Innovation in the Case of Three-dimensional Urban Environments (2011)
DYSE D1.1: SoA of applications, type of users, business models and UCD (2010)
The promise of the i in iDTV: real interactivity or directed pseudo-interactivity? (2010)
Assessing quality of experience of IPTV and video on demand services in real-life environments (2010)
D1.1: SoA of applications; type of users; business models; and UCD (2010)
The appropriation of television in the home (2009)
Video Q-sac-main research results (2009)
The promises of iDTV: between push and pull dynamics (2009)
Interactief Vlaanderen: kwalitatief onderzoek naar de intro en het gebruik van interactieve digitale televisie in Vlaanderen (2009)
Presentation user research results Video Q-sac (2009)
Assessing the perceptual influence of H.264/SVC signal-to-noise ratio and temporal scalability on full length movies. (2009)
Chapter 19: Reinventing newspapers in a digital era - the mobile e-paper (2009)
The promises of iDTV: between push marketing and consumer needs. (2009)
Re-inventing Newspapers in a Digital Era: the Mobile E-Paper (2009)
Confronting video-on-demand with television viewing practices (2008)
Belgium (2008)
Digital television in Europe (2008)
The i in iDTV: how interactive is interactive digital television? (2008)
The Mobile (R)evolution in Everyday Life: A Cross Border between Public and Private Sphere (2007)
Re-inventing newspapers in a digital era: the mobile e-paper (2007)
Video – on – demand: towards new viewing practices? (2007)
Why broadband? The meaning of broadband for residential users. (2007)
VOD: towards new viewing practices? (2007)
An interdisciplinary approach in socio-economic research on the diffusion and appropriation- case: the multimedia content distribution platform. Paper presented at the BB Europe conference (2006)
Walking the interface: uncovering practices through proxy technology assessment. Paper for EPIC 2006 (2006)
Domestication research for media and technology development: a case study (2006)
The mobile digital newspaper: embedding the news consumer in technology development by means of living lab research (2006)
De TV van de toekomst: iedereen à la carte? Essay in het kader van media morgen (2006)
Why Broadband? presentation at the BILA workshop (2006)
Le spectateur/utilisateur de la télévision régionale digitale. Gepresenteerd op: Forum EAC-TV: Le développement de la télévision interactive (IDTV) et ses conséquences pour les télévisions de ville (2006)
Interactive digital television: from a free to a costly medium with non-transparent costs? Consuming audiences Workshop (2006)
Eindrapport e-paper - verslag kwalitatief onderzoek fieldtrial. onderzoeksrapport IBBT project e-paper (2006)
Changing viewers, shifting viewing patterns. How (r)evolutionary is iDTV ? Paper presented at the ECC2005 conference (2005)
Interactive digital television in Flanders - presentation at the Taiwan public television service (2005)
Regionale televisie in een digitaal en interactief televisielandschap: reflecties en aanbevelingen vanuit publieksperspectief. Presentatie op de studiedag over regionale omroepen en digitale televisie in Vlaanderen (2005)
MCDP: tussentijds rapport pre-survey focusgroepen (2005)
New media, new practices, new audiences? Is iDTV indeed a paradigm shift? IAMCR conference (2005)
Vlaanderen Interactief: Eindrapport onderzoeksbevindingen kwalitatief gebruikersonderzoek (2004)
De televisie van morgen: interactief en zonder zorgen? Paper for the SISWO conference ‘De ontregelde samenleving’. Elfde sociaal-wetenschappelijke studiedagen (2004)
Does interactive television imply new uses? A Flemish case-study. Conference proceedings of European Conference on Interactive Television: Enhancing the Experience (2004)
21 Aanbevelingen voor breedband in de 21ste eeuw. Internal report in Dutch delivered to TNO-STB (2004)
Belgium. Report on regional public television in Europe – CIRCOM (2004)






