Prof. dr. Jo Pierson
Jo Pierson, Ph.D., is Associate Professor on digital media use and innovation in the Department of Media and Communication Studies at the Vrije Universiteit Brussel (Faculty of Economic, Political and Social Sciences and Solvay Business School). He is also Senior Researcher and staff member at the research centre SMIT (Studies on Media, Information and Telecommunication) since 1996. In this position he is co-founder of the User Empowerment unit in the Digital Society research department of iMinds, currently in charge of the research on privacy in social and ubiquitous media. In the past he has worked as researcher-advisor for the Dutch knowledge institute TNO in Delft (The Netherlands). He lectures undergraduate and master courses, covering social issues relating to the information society, digital media marketing and digital broadcasting. His research focus is on privacy, domestication and user empowerment in new media.