Jo Pierson

Prof. dr. Jo Pierson
Senior Researcher
Jo Pierson, Ph.D., is Associate Professor on digital media use and innovation in the Department of Media and Communication Studies at the Vrije Universiteit Brussel (Faculty of Economic, Political and Social Sciences and Solvay Business School). He is also Senior Researcher and staff member at the research centre SMIT (Studies on Media, Information and Telecommunication) since 1996. In this position he is co-founder of the User Empowerment unit in the Digital Society research department of iMinds, currently in charge of the research on privacy in social and ubiquitous media. In the past he has worked as researcher-advisor for the Dutch knowledge institute TNO in Delft (The Netherlands). He lectures undergraduate and master courses, covering social issues relating to the information society, digital media marketing and digital broadcasting. His research focus is on privacy, domestication and user empowerment in new media.

Phone +32 2/629.24.12
Fax +32 2/629.17.00

Project Publication
The promise of audience transparency: Exploring users’ perceptions and behaviors towards visualizations of networked audiences on Facebook. (2015)

Who's my audience again? Understanding audience management strategies for designing privacy management technologies (2014)

Privacy in location-based social networks: Researching the interrelatedness of scripts and usage (2014)

"I would never post that": children, moral sensitivity and online disclosure (2014)

Extending the field of view: a human-centred design perspective on 360° TV. (2014)

Managing privacy boundaries together: Exploring individual and group privacy management strategies in Facebook (2014)

Van digitale naar maatschappelijke participatie: Opportuniteiten en uitdagingen (2013)

Facebook ziet alles: Sociale netwerken ontrafeld (2013)

Uncovering users’ location privacy concerns: When, where and with whom are users willing to share location information? (2013)

Facebook ziet alles: Sociale netwerken ontrafeld (2013)

Buying music and/or illegal music file-­sharing: an exploration of user motivations. (2013)

Researching social privacy on SNS through developing and evaluating alternative privacy technologies (2013)

Bridging the privacy paradox between awareness and behaviour. (2013)

Privacy by Design through a social requirement analysis of social network sites from a user perspective (2013)

Social, Local and Mobile Identity Management. The development of a user-centric open SoLoMo platform. (2013)

Not all privacy settings are created equal – evaluating social media privacy settings for personal and advertising purposes (2012)

Symbolic interactionist perspective on linking privacy and identity in social network sites (2012)

Interactive grouping of friends in OSN: Towards online context management. (2012)

Seeing the bigger picture: A user perspective on 360° TV (2012)

Mapping of the process to commodify Personal Identifiable Information in social media. (2012)

Privacy beyond the individual: analysing group based access control models on social network sites from a user perspective (2012)

IBBT xTV, deliverable D6.2.: Report on concept co-design through producer-user blending (2011)

From Sensory Dream to Television Format: Gathering User Feedback on the Use and Experience of Omnidirectional Video-based Solutions (2011)

IBBT xTV, deliverable D6.1.: Report on conceptualising user experiences and practices in explorative tv (2011)

Dataveillance and privacy in social computing: conceptual exploration and analysis of corporate profiling techniques (2011)

Belang van user generated informatie voor pre-buy gedrag van consumenten (2011)

Conclusion: substantiating user empowerment (2011)

New Media Technologies and User Empowerment (2011)

Introduction: Ready for use? An old medium in new times (2011)

Special Issue 'Television in a digital era - Usage and policy issues' (2011)

Online privacy en cookies in sociale media (2011)

User-driven Innovation in the Case of Three-dimensional Urban Environments (2011)

The promises of IDTV: between push marketing and consumer needs (2011)

Managing Social Adoption and Technology Adaption in Lungitudinal Studies of Mobile Media Applications (2010)

"Do it Yourself with a little help from my friends." (2010)

De digitale kloof van de tweede graad in Vlaanderen. (2010)

Privacy practices and dataveillance in social computing: empowering and/or disempowering users of social network sites (2010)

Friends forever - but also on social network sites? Exploring how social requirements could facilitate the use of social network sites by friends from offline communities. (2010)

Mass self-communication, privacy and user (dis)empowerment (2010)

Innovating for and by users - Book presentation (2010)

Digital television in Europe - Book presentation (2010)

The promise of the i in iDTV: real interactivity or directed pseudo-interactivity? (2010)

Digitale media, consumenten en privacy (2010)

Influence of User Generated Content on consumer pre-buy behaviour? (2010)

Mass self-communication, privacy and user (dis)empowerment (2010)

How to make friends? Characteristics of offline communities affecting the impact of social network sites on intra-community cohesion. (2010)

DYSE D1.1: SoA of applications, type of users, business models and UCD (2010)

D1.1: SoA of applications; type of users; business models; and UCD (2010)

Hot or not? characteristics for user acceptance of a social network site in offline communities (2009)

Co-Creation and User-Generated Content - Elderly People's User Requirements (2009)

ICT adoptie en gebruik door KMO's: een sectorspecifieke benadering. Presentation at workshop 'Aannemers en Informatica' by WTCB, Confederatie Bouw and Syntra on informatica in de bouwsector. (2009)

User in the driver's seat of innovativeness in digital media development? Reflections on current conceptualisations (2009)

The appropriation of television in the home (2009)

User-driven innovation in the case of three-dimensional urban environments (2009)

Re-inventing Newspapers in a Digital Era: the Mobile E-Paper (2009)

Configuring living labs for a 'thick' understanding of innovation (2009)

Exploring and designing wireless city applications by way of archetype user research within a living lab (2009)

URBAN Deliverable 4.3.1 - Intermediate version of scenarios based on user goals and practices (WP4 - Task 4.3) (2009)

How to make friends? Characteristics of offline communities affecting the impact of social network sites on intra-community cohesion. (2009)

Urban Deliverable 4.3.2 - Exploring user innovation in 3D city navigation (WP4 - Task 4.3) (2009)

URBAN Deliverable 4.4.2 - Final version of report on socio-technological 3D navigation design (WP4-Task 4.4) (2009)

Urban Deliverable 4.4.1 - Intermediate version of report on socio-technological 3D navigation design (WP4- Task 4.4) (2009)

The promises of iDTV: between push and pull dynamics (2009)

Presentation user research results Video Q-sac (2009)

Deliverable D1.1.3 Non-professional users as co-creators of media content (2009)

User innovativeness in digital media development? Reflections on current conceptualisations (2009)

Ensuring Trust, Privacy and Etiquette in Web 2.0 Applications (2009)

Up for adoption? Requirements for a social network site to enhance user acceptance in offline communities (2009)

Chapter 19: Reinventing newspapers in a digital era - the mobile e-paper (2009)

Proxy technology assessment as a multi-method approach for identifying social requirements of co-creative media. Paper presented at NordiCHI 2008 Workshop: New approaches to requirements elicitation (2008)

Faking the real thing? Proxy technology assessment as a method for participative design. Paper presented at Participatory Design Conference 2008 (2008)

User experiences Urbizone. Research report for Brussels Regional Informatic Center (2008)

Mobile television: new affordance, new practice? Paper presented at the IAMCR 2008 Conference (2008)

Mobile Television in Flanders: Multi-methodical approach for user-centric technology development. Presentation at Audience section for the IAMCR (International Association for Media and Communication Research) congress ‘Media and global divides’, organise (2008)

Explaining the economic digital divide: A multimethod study on ICT adoption in micro-enterprises. Presentation at Digital Divide working group for the IAMCR (International Association for Media and Communication Research) congress ‘Media and global divide (2008)

Making the online complementary to the offline: social requirements to foster the ‘sense of community’. Presentation at Communication Policy and Technology section for the IAMCR (International Association for Media and Communication Research) congress ‘Me (2008)

Does Mobile Television Challenge the Dimension of Viewing Television? An Explorative Research on Time, Place and Social Context of the Use of Mobile Television Content. Presented at the EuroITV 2008 Conference (2008)

Mobile television or television on a mobile? Presented at the Cost 2008 Conference (2008)

Identitying users as innovators. Presentation at Working group ‘Users as innovators’ in COST Action 298 ‘Participation in the Broadband Society’ (2008)

There is no business like small business: the use and meaning of ICTs for micro-enterprises (2008)

Confronting video-on-demand with television viewing practices (2008)

The i in iDTV: how interactive is interactive digital television? (2008)

Digital television in Europe (2008)

Sense and sensibility: personas as boundary objects in technology design. Presentation at ESA 8th Annual Conference of the European Sociological Association (Theoretical and Methodological Innovations) (2007)

Re-interpretation of online communities by pre-adolescents: the case of Ketnet Kick, for IAMCR conference (2007)

The Mobile (R)evolution in Everyday Life: A Cross Border between Public and Private Sphere (2007)

Re-inventing newspapers in a digital era: the mobile e-paper (2007)

‘Kapellekes hebben’, ‘window shoppen’ en ‘boodschappen doen’ als insteek voor de ontwikkeling van nieuwe mobiele ICT applicaties. Presentation at ‘Dag van Sociologie’ Conference (2007)

‘Thick’ personas – Using ethnographic methods for persona development as a tool for conveying the social science view in technological design.’ Paper for COST 298 Conference (2007)

Exploring and designing wireless city applications by way of archetype user research within a living lab, Paper for the Cost 298 Conference (2007)

Identification of community practices and co-creation by pre-adolescents: the case of Ketnet Kick, for Cost 298 conference (2007)

Video – on – demand: towards new viewing practices? (2007)

Fostering Innovation in Networked Communications: Test and Experimentation Platforms for Broadband Systems (2007)

Walking the interface: domestication reconsidered? (2007)

VOD: towards new viewing practices? (2007)

Analysing sector specificity regarding ICT and broadband usage by SMME businesses. (2007)

Digitale Hefbomen voor Innovatie bij Micro-ondernemingen (DIGIMO): studie van het ICT-bezit en -gebruik in Vlaamse micro-ondernemingen - input voor een ICT-stimuleringscampagne bij micro-ondernemingen (2007)

Understanding sector specificity regarding ICT and broadband usage by SMEs in Belgium. Paper presented at the BroadBand Europe Conference (2006)

An interdisciplinary approach in socio-economic research on the diffusion and appropriation- case: the multimedia content distribution platform. Paper presented at the BB Europe conference (2006)

Walking the interface: uncovering practices through proxy technology assessment. Paper for EPIC 2006 (2006)

ICTs and SMEs – Opportunity or not? (2006)

Domestication research for media and technology development: a case study (2006)

The mobile digital newspaper: embedding the news consumer in technology development by means of living lab research (2006)

SMMEs and ICT Survey in Belgium: Methodology and first results. Paper presented at 'LINK-conference (BILA) (2006)

Stimuleringsbeleid voor ICT-gebruik bij KMO's: onderzoeksverslag en input voor sensibiliseringscampagne (2006)

Eindrapport e-paper - verslag kwalitatief onderzoek fieldtrial. onderzoeksrapport IBBT project e-paper (2006)

Living labs for broadband innovation: Configuring user involvement, Paper for the BBEurope 2005 (BroadBand Europe), organised by the framework of BREAD - Broadband For All ( (2005)

Test and experimentation platforms for broadband innovation: examining european practice (2005)

MCDP: tussentijds rapport pre-survey focusgroepen (2005)

Adoption of information and communication technology: a proposed framework (2005)

New Media for a New Millenium (NM2): The market perspective (Integrated Project IST - Cross-media content for leisure and entertainment - IST004124) (2005)

Domestication at work in small businesses (2005)

Test & Experimentation Platforms for Broadband Innovation: Conceptualizing and Benchmarking International Best Practice. IBBT / VUB-SMIT Report. (2005)

Versnelling in Breedbanddiensten ontwikkeling (2005)

ICT adoption and use by small businesses (2005)

The take-up of ICT by micro-enterprises: an assessment of the bottlenecks and of European initiatives (online version) (2005)

Social capital, quality of life and IST. Paper for BREAD Conference (FP6 Coordination Action) (2004)

Vlaanderen Interactief: Eindrapport onderzoeksbevindingen kwalitatief gebruikersonderzoek (2004)

Does interactive television imply new uses? A Flemish case-study. Conference proceedings of European Conference on Interactive Television: Enhancing the Experience (2004)

Enabling sustainability through small business ICT acceptance in Europe (2004)

Breedband in het onderwijs: kansrijke initiatieven (2004)

De betekenis en acceptatie van e-health: DWTC-eindrapport (2004)

Digitaal Wonen Moerwijk: Eindrapportage onderzoek (2004)

SOCQUIT (SOcial Capital, QUality of life and Information Technology): Report of literature and data review, including conceptual framework and implications for IST (2004)

21 Aanbevelingen voor breedband in de 21ste eeuw. Internal report in Dutch delivered to TNO-STB (2004)

Mapping the European knowledge base of socio-economic impact studies on IST (EKB-SEIS), EUR 21375 EN (2004)

There is no business like small business: the use and meaning of ICT for micro-enterprises (2003)

Vlamm@ - De Vlaamse MultiMedia Actoren (2003)

De (on)verenigbaarheid van informatie- en communicatietechnologie en zelfstandige ondernemers: Een gebruikersgericht en innovatiestrategisch onderzoek naar adoptie, gebruik en betekenis van ICT voor zaakvoerders van micro-ondernemingen (2003)

Social embeddedness of ICT appropriation among micro-enterprises (2002)

Configuring capabilities for electronic business by micro enterprises (2001)

De analyse van ICT-bezit en -gebruik bij micro-ondernemingen in Vlaanderen: Eindrapport voor IWT-Medialab project (2001)

Informatie- en communicatieprocessen in de Limburgse fruitteeltsector en de rol van ICT. IWT-Medialab report 970460 in Dutch for Concentra Regionale UitgeversGroep (2000)

DMA ou la ville digitale d Anvers (2000)

ICT appropriation by small businesses: An interplay between home and work (2000)

Community Informatics for electronic democracy: Social shaping of the digital city in Antwerp (DMA) (2000)

Toe-eigening van ICT door kleinschalige ondernemers: een interpretatieve analyse van adoptie en gebruik (Appropriation of ICT by small-scale entrepreneurs: an interpretative analysis of adoption and use) (1999)

Je kan ook thuis niet met de computer werken: Vragen over zin en onzin van de (Vlaamse) informatiemaatschappij (1998)

Je kan thuis ook niet met de computer werken (1998)