| PROF. DR. AN JACOBS |
| Senior Researcher |
| Focus is on the integration of social research within all phases of innovative product development. Therefore, she specializes in user research in the broad sense, combining both quantitative and qualitative techniques (design ethnography, proxy technology assessment, probing and projective techniques, scenario’s and persona’s, living labs). Within the team, she co-ordinates projects related to healthcare and virtual (gaming) experience. With both expertise on adoption and appropriation of new technologies from a professional and end consumer point of view. |
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