About iLab.o

iLab.o allows researchers and companies to test their idea through a group of end users in a living lab environment. A living lab allows to closely monitor user reactions and behavior and perform an in depth analysis in an as realistic context as possible (outside the lab). This enables researchers and companies to acquire deeper insights into the market potential of their idea. iLab.o’s Digimeter is a perfect example of such research: realized outside of a lab and questioning representative users on the impact of ICT on their own living environment. Digimeter is a biannual research project measuring the media consumption of the Flemish citizens.