Research group at imec & Vrije Universiteit Brussel

Market & Policy

About this Expertise

Looking to make digital innovations compliant with existing policies and render them economically sustainable? SMIT can help you achieve that. We combine market, business model and policy analysis. We assist policy makers in policy impact assessment and planning, and we help businesses understand their current market position and develop strategies for introducing their future innovations.

Making innovations policy-compliant and economically sustainable

SMIT has more than 25 years of experience in policy, business modeling and market research related to digital innovation. The overall objective of these activities is to make digital innovations compliant with existing policies and render them economically sustainable.

Policy and market positioning and planning

We support policy makers in establishing whether policy programs and interventions (may) have the expected impact and help them to explore alternative options. We enable SMEs and large companies to understand their own position on the market and gain a competitive advantage. We assist policy and business stakeholders in considering business and policy implications. Finally, we inform policy and business stakeholders to plan ahead and make the best choices for the future.

Evidence-based, analytical approach

In order to reach our objective, we combine market, business model and policy analysis. For example, we use industry data to establish or forecast the impact of a specific business or policy measure on the performance of the sector. We determine how specific business model choices (e.g. revenue model) may influence market entry of an innovative product or service. We specify policy recommendations based on multi-stakeholder consultation and living lab research.

Examples of services that we offer

  • Policy scan and technology strategy: How can you optimize your innovation roadmap in light of the current policy and market context?
  • (Go-to) market assessment:  What value will your innovation deliver to stakeholders and how can this be enhanced?
  • Participatory policy design: How can you involve stakeholders in policy development?

Key Results

Research Result Photo of camera man by Matthias Blonski on Unsplash
Smart Media
6 Dec 2017
Flemish Media Fund crucial for sustaining TV drama in Flanders
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Research Result Picture of Bel10 recording in progress
Smart Media
23 Nov 2017
Mind the gap: Valuable audience participation in media production
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Research Result Infographic Media Clusters Brussels
Smart Media
17 Oct 2017
Brussels: The leading location for media activities in Belgium
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Key Publications

  • Platform business models for smart cities
    Walravens, N., & Ballon, P. (2013). Platform business models for smart cities: from control and value to governance and public value. IEEE Communications Magazine, 51(6), 72–79.
    Open publication

  • A holistic impact-assessment framework for green ICT
    Raju, A., Lindmark, S., Delaere, S., & Ballon, P. (2013). A Holistic Impact-Assessment Framework for Green ICT. IT Professional, 15(1), 50–56.
    Open publication

  • The Palgrave handbook of European media policy
    Donders, K., Pauwels, C., & Loisen, J. (Eds.). (2014). The Palgrave handbook of European media policy. Basingstoke, UK: Palgrave Macmillan.
    Open publication

  • Policy recommendations supporting smart city strategies
    Walravens N., Ballon P. (2017). Policy Recommendations Supporting Smart City Strategies: Towards a New Methodological Tool. In: Alba E., Chicano F., Luque G. (eds) Smart Cities. Smart-CT 2017. Lecture Notes in Computer Science, vol 10268. Springer, Cham.
    Open publication

  • A novel typology of media Clusters
    Komorowski, M. (2017). A Novel Typology of Media Clusters. European Planning Studies, 25 (8), pp. 1334-1356.
    Open publication

  • Open Data as a Catalyst for the Smart City as a Local Innovation Platform
    Walravens, N., Breuer, J., & Ballon, P. (2014). Open Data as a Catalyst for the Smart City as a Local Innovation Platform (SSRN Scholarly Paper No. ID 2636315). Rochester, NY: Social Science Research Network.
    Open publication