Training in Media Economics at SMIT

Get quality training to capture the new opportunities in the media industry

Media Economics Education at VUB

SMIT gives media professionals the possibility to get an update in the most recent trends affecting media economics. It offers both separate training courses as well as a full postgraduate program in media economics, covering topics such as platformisation, data, commercial communication, the economics of journalism, mergers and acquisitions, the interplay between media economics and media policy, audiovisual production, the economics of IPR, etc.

Lecturers are scientists from all over Europe, specializing in the field of media economics, and industry experts from companies such as: imec-SMIT-VUB, University of Oxford, KU Leuven, EURACTIV, Deloitte, Ofcom, Medialaan, Discovery Communications Europe, Europe Analytica Limited, Leiden University, HOYNG ROKH MONEGIER LLP, Google, Central IP Service EC, International Publishers Association, Wiggin, TMT, Technology Vision, USL-B, University of Roehampton, London, Jaeger Creative, Endemol Shine, Aarhus University, CEPI, SBS Belgium, EDAA, Nielsen, IHS Markit, Reuters Institute for Journalism, Forallmedia, WANIFRA, VTM NEWS at Medialaan, VUB, Leiden University, Telenet, Cresco Business Law Firm and Ghent University. This combination of academic and industry expertise has resulted in an educational offer that is unique in Europe.

1. Are you interested in a specific training course of 3 days?

We offer a range of training courses. Depending on your own interests, you can decide on following 1, 2 or even more courses.

The courses meet the needs of both media professionals and media organizations in facing the challenges of the digitalization. The courses were created to suit the specific training needs of a broad range of media professionals. The design of each course is structured around academic lectures, industry case studies and group assignments. This mixture of teaching methods allows participants to develop specific skills for the media industry.

Courses offered from September 2018 until May 2019 are:

Course 1: Foundations and transformations of media economics

Course 1 provides insight into the economicforces shaping the media industry. It focuses on the fundamental theoretical and applied economic frameworks that explain the industrial organization of the media industry, the organisational behaviours of the various companies active within that industry and the strategic management theories that underpin the market choices media executives face today. The course, moreover, provides an overview of the various disruptive forces that media firms in particular and the media industry in general face that dramatically transform the way media is produced, aggregated, distributed and consumed. 

When? 26, 27 & 28th of September 2018

Speakers:

  1. Prof. Dr. Pieter Ballon – Director, imec-SMIT-VUB / Brussels Smart City Ambassador 
  2. Prof. Dr. Robert Picard – Senior Research Fellow, Reuters Institute, University of Oxford 
  3. Dirk Wauters – Visiting Professor Innovation Management, KULeuven 
  4. Bart Becks – Founder angel.me ventures, Executive Chairman EURACTIV 
  5. Arno Flier – Director – Monitor Deloitte 
  6. Olivier Braet – Senior Researcher, imec-SMIT-VUB
  7. Marijn Poeschmann – partnership manager van YouTube Nederland, Google

Course 2: Media economics and policy in a digital age

Course 2 sheds light on the complex interplay between media economics and policy in a converging media landscape. Where policies used to exist in neat silos with separate regulation for broadcasting, telecommunications and ICT, the boundaries between these sectors are blurring. That provokes new policy making or an adjustment of the way in which certain policies like competition law are being applied to the media sector. Focus is on the different aspects of the European Digital Single Market policy framework and how it affects the media sector, competition policy and on specific trends in national media policies. 

When? 26, 27 & 28th of September 2018

Speakers:

  1. Kate Biggs and Jonathan Porter, Senior Policy Advisor and Senior Economist, Ofcom
  2. Prof. Dr. Karen Donders – Assistant Professor European Media Markets & Policy Analysis / Head of Media Unit, imec-SMIT-VUB 
  3. Maxim Hauk, LL.M. – EU affairs consultancy 
  4. Ben Appel – Director Legal and Business Affairs, Medialaan 
  5. Ross Biggam – Vice-President Government Affairs EMEA, Discovery Communications Europe
  6. Angela Mills Wade – Executive Director, European Publishers Council / Chairman, Europe Analytica Limited 
  7. Prof. Dr. Ben Van Rompuy – Assistant Professor Competition Law, Leiden University 

Course 3: Intellectual property rights and remuneration

Course 3 proposes an overview of IPR issues faced by the media industry, from both a legal and an economic point of view. While digital technology allows for better access to media content, it might also threaten investments in content creation. It has indeed become easier to distribute, share and consume content without the right holders’ authorisation. Some companies even argue that authorisation is not always needed, for example in case there is no new communication to the public. 

When? 21, 22, 23th of November 2018

Speakers:

  1. Prof. Dr. Fabienne Brison – Partner HOYNG ROKH MONEGIER LLP 
  2. Prof. Dr. Heritiana Ranaivoson – Senior Researcher, imec-SMIT-VUB 
  3. Tobias McKenney – Senior European IP Policy Manager, Google 
  4. Dr. María Iglesias – Legal Officer, Central IP Service EC 
  5. Dr. Michiel Kolman – Senior VP Elsevier, and President, International Publishers Association 
  6. Ted Shapiro – Partner, Wiggin
  7. Olivia Regnier – Director EU Regulatory Affairs, Spotify

Course 4: Technology, innovation and data

Course 4 sheds light on the interplay between recent and upcoming technological evolutions and their (possible) influence on the media industry. As the media industry takes time to catch up with technological innovations, more profound insights on phenomena like big data, internet-of-things, virtual reality and blockchain and their underlying technological building blocks are necessary. 

When? 19, 20, 21th of December 2018

Speakers:

  1. Prof. Dr. Laurence Claeys – Senior Researcher, imec- SMIT-VUB 
  2. Dr. Daniel Knapp – Executive Director TMT 
  3. Jan Bouwen – Nokia Bell Labs, Technology Vision 
  4. Dr. Sari Depreeuw – Partner Daldewolf / Professor, USL-B 

Course 5: Audio-visual production

Course 5 focuses on the interplay between media economics and audio-visual production. It combines insights from recent work within production studies, policy studies and media economics, with a specific emphasis on financing of audio-visual production on the one hand, and creating the best environment and contextual circumstances for successful audio-visual productions on the other. It sheds light on recent trends in European and worldwide film, television and documentary production. 

When? 13, 14, 15th of February 2019

Speakers:

  1. Prof. Dr. Tim Raats – Senior Researcher, imec-SMIT-VUB 
  2. Prof. Dr. Andrea Esser – Professor of Media & Globalization, University of Roehampton, London 
  3. Peter Jaeger – Jaeger Creative 
  4. Helen Perquy – Independent–Executive-Producer 
  5. Doug Wood – Group Director Research & Insight, Endemol Shine 
  6. Prof. Dr. Pia Majbritt Jensen – Associate Professor, Aarhus University 
  7. Elena Lai – Head of Office, Europe Analytica and Secretary General, CEPI 

Course 6: Commercial communication and advertising in a digital age

Course 6 sheds light on the new developments and trends in commercial communication and advertising in the digital era. Participants will get acquainted with new formats, will get insight in the different workflows and will also develop an understanding of user perspectives on advertising in the digital age, business related aspects and privacy issues. 

When? 13, 14, 15th of March 2019

Speakers:

  1. Prof. Dr. Wendy Van den Broeck – Senior Researcher, imec-SMIT-VUB 
  2. Iris Jennes – Researcher, imec-SMIT-VUB 
  3. Jeroen Coeymans – Director Business Intelligence, SBS Belgium 
  4. Dr. Ionel Naftanaila – Programme Development Director, EDAA 
  5. Kimon Zorbas, Senior Vice President Government Relation & Public Policy, Nielsen 
  6. Dr. Daniel Knapp – Executive Director TMT, IHS Markit 

Course 7: Economics of journalism

Course 7 focuses on the on-going developments in journalism and their impact on the viability of journalism, both as an economic commodity and as a fundamental cornerstone of a strong democracy. Building on the latest insights in journalism studies, media economics and innovation theory, attention is given to technological, industrial and social disruptions, how they challenge the practice of journalism and how to be best prepared to face these challenges. 

When? 24, 25, 26th of April 2019

Speakers:

  1. Prof. Dr. Ike Picone – Senior Researcher, imec-SMIT-VUB
  2. Nic Newman – Lead Digital News Report, Reuters Institute for Journalism
  3. Dr. Andra Leurdijk – Forallmedia
  4. Luc Rademakers – Global Advisory Consultant, WANIFRA
  5. Nicholas Lataire – Editor in Chief Information, VTM NEWS at Medialaan

Course 8: Mergers and acquisitions

Course 8 sheds light on a very important aspect of the economics of media, being changes in ownership (M&A). The buying and selling of assets in the media industry is a key feature of today’s media, electronic communications, social network, ICT, retail platforms and many more sectors. Why is that the case? What is driving M&A activity? Do we see intensifying M&A activity or is what we observe business as usual? How is a M&A operation working in practice? These and other questions are tackled in this course that combines the sometimes-legalistic aspects of M&A activity with its core economic rationale and implementation. 

When? 22, 23, 24th of May 2019

Speakers:

  1. Prof. Dr. Caroline Pauwels – Rector VUB 
  2. Prof. Dr. Karen Donders – Assistant Professor European Media Markets & Policy Analysis / Head of Media Unit, imec-SMIT-VUB 
  3. Prof. Dr. Ben Van Rompuy – Assistant Professor of Competition Law, Leiden University 
  4. Dieter Nieuwdorp – SVP Strategy & Corporate Development, Telenet 
  5. Filip De Schouwer – Managing Partner, Cresco Business Law Firm 
  6. Prof. Dr. Tom Evens – Assistant Professor, Ghent University 

Find out more about the courses and the schedule in the Media Economics Programme Brochure by clicking here!

2. Are you interested in following the full postgraduate program, consisting of 1 compulsory and 4 elective courses?

In case you take an interest in at least 5 modules, it might be interesting to follow our postgraduate program, which is VUB certified. Doing the postgraduate means taking the compulsory course on media economics and choosing 4 elective courses.

Courses offered from September 2018 until May 2019 are:

Course 1: Foundations and transformations of media economics

Course 1 provides insight into the economicforces shaping the media industry. It focuses on the fundamental theoretical and applied economic frameworks that explain the industrial organization of the media industry, the organisational behaviours of the various companies active within that industry and the strategic management theories that underpin the market choices media executives face today. The course, moreover, provides an overview of the various disruptive forces that media firms in particular and the media industry in general face that dramatically transform the way media is produced, aggregated, distributed and consumed.

When? 26, 27 & 28th of September 2018

Speakers:

  1. Prof. Dr. Pieter Ballon – Director, imec-SMIT-VUB / Brussels Smart City Ambassador
  2. Prof. Dr. Robert Picard – Senior Research Fellow, Reuters Institute, University of Oxford
  3. Dirk Wauters – Visiting Professor Innovation Management, KULeuven
  4. Bart Becks – Founder angel.me ventures, Executive Chairman EURACTIV
  5. Arno Flier – Director – Monitor Deloitte
  6. Olivier Braet – Senior Researcher, imec-SMIT-VUB

Course 2: Media economics and policy in a digital age

Course 2 sheds light on the complex interplay between media economics and policy in a converging media landscape. Where policies used to exist in neat silos with separate regulation for broadcasting, telecommunications and ICT, the boundaries between these sectors are blurring. That provokes new policy making or an adjustment of the way in which certain policies like competition law are being applied to the media sector. Focus is on the different aspects of the European Digital Single Market policy framework and how it affects the media sector, competition policy and on specific trends in national media policies.

When? 26, 27 & 28th of September 2018

Speakers:

  1. Kate Biggs and Jonathan Porter, Senior Policy Advisor and Senior Economist, Ofcom
  2. Prof. Dr. Karen Donders – Assistant Professor European Media Markets & Policy Analysis / Head of Media Unit, imec-SMIT-VUB
  3. Maxim Hauk, LL.M. – EU affairs consultancy
  4. Ben Appel – Director Legal and Business Affairs, Medialaan
  5. Ross Biggam – Vice-President Government Affairs EMEA, Discovery Communications Europe
  6. Angela Mills Wade – Executive Director, European Publishers Council / Chairman, Europe Analytica Limited
  7. Prof. Dr. Ben Van Rompuy – Assistant Professor Competition Law, Leiden University

Course 3: Intellectual property rights and remuneration

Course 3 proposes an overview of IPR issues faced by the media industry, from both a legal and an economic point of view. While digital technology allows for better access to media content, it might also threaten investments in content creation. It has indeed become easier to distribute, share and consume content without the right holders’ authorisation. Some companies even argue that authorisation is not always needed, for example in case there is no new communication to the public.

When? 21, 22, 23th of November 2018

Speakers:

  1. Prof. Dr. Fabienne Brison – Partner HOYNG ROKH MONEGIER LLP
  2. Prof. Dr. Heritiana Ranaivoson – Senior Researcher, imec-SMIT-VUB
  3. Tobias McKenney – Senior European IP Policy Manager, Google
  4. Dr. María Iglesias – Legal Officer, Central IP Service EC
  5. Dr. Michiel Kolman – Senior VP Elsevier, and President, International Publishers Association
  6. Ted Shapiro – Partner, Wiggin

Course 4: Technology, innovation and data

Course 4 sheds light on the interplay between recent and upcoming technological evolutions and their (possible) influence on the media industry. As the media industry takes time to catch up with technological innovations, more profound insights on phenomena like big data, internet-of-things, virtual reality and blockchain and their underlying technological building blocks are necessary.

When? 19, 20, 21th of December 2018

Speakers:

  1. Prof. Dr. Laurence Claeys – Senior Researcher, imec- SMIT-VUB
  2. Dr. Daniel Knapp – Executive Director TMT
  3. Jan Bouwen – Nokia Bell Labs, Technology Vision
  4. Dr. Sari Depreeuw – Partner Daldewolf / Professor, USL-B

Course 5: Audio-visual production

Course 5 focuses on the interplay between media economics and audio-visual production. It combines insights from recent work within production studies, policy studies and media economics, with a specific emphasis on financing of audio-visual production on the one hand, and creating the best environment and contextual circumstances for successful audio-visual productions on the other. It sheds light on recent trends in European and worldwide film, television and documentary production.

When? 13, 14, 15th of February 2019

Speakers:

  1. Prof. Dr. Tim Raats – Senior Researcher, imec-SMIT-VUB
  2. Prof. Dr. Andrea Esser – Professor of Media & Globalization, University of Roehampton, London
  3. Peter Jaeger – Jaeger Creative
  4. Helen Perquy – Independent–Executive-Producer
  5. Doug Wood – Group Director Research & Insight, Endemol Shine
  6. Prof. Dr. Pia Majbritt Jensen – Associate Professor, Aarhus University
  7. Elena Lai – Head of Office, Europe Analytica and Secretary General, CEPI

Course 6: Commercial communication and advertising in a digital age

Course 6 sheds light on the new developments and trends in commercial communication and advertising in the digital era. Participants will get acquainted with new formats, will get insight in the different workflows and will also develop an understanding of user perspectives on advertising in the digital age, business related aspects and privacy issues.

When? 13, 14, 15th of March 2019

Speakers:

  1. Prof. Dr. Wendy Van den Broeck – Senior Researcher, imec-SMIT-VUB
  2. Iris Jennes – Researcher, imec-SMIT-VUB
  3. Jeroen Coeymans – Director Business Intelligence, SBS Belgium
  4. Dr. Ionel Naftanaila – Programme Development Director, EDAA
  5. Kimon Zorbas, Senior Vice President Government Relation & Public Policy, Nielsen
  6. Dr. Daniel Knapp – Executive Director TMT, IHS Markit

Course 7: Economics of journalism

Course 7 focuses on the on-going developments in journalism and their impact on the viability of journalism, both as an economic commodity and as a fundamental cornerstone of a strong democracy. Building on the latest insights in journalism studies, media economics and innovation theory, attention is given to technological, industrial and social disruptions, how they challenge the practice of journalism and how to be best prepared to face these challenges.

When? 24, 25, 26th of April 2019

Speakers:

  1. Prof. Dr. Ike Picone – Senior Researcher, imec-SMIT-VUB
  2. Nic Newman – Lead Digital News Report, Reuters Institute for Journalism
  3. Dr. Andra Leurdijk – Forallmedia
  4. Luc Rademakers – Global Advisory Consultant, WANIFRA
  5. Nicholas Lataire – Editor in Chief Information, VTM NEWS at Medialaan

Course 8: Mergers and acquisitions

Course 8 sheds light on a very important aspect of the economics of media, being changes in ownership (M&A). The buying and selling of assets in the media industry is a key feature of today’s media, electronic communications, social network, ICT, retail platforms and many more sectors. Why is that the case? What is driving M&A activity? Do we see intensifying M&A activity or is what we observe business as usual? How is a M&A operation working in practice? These and other questions are tackled in this course that combines the sometimes-legalistic aspects of M&A activity with its core economic rationale and implementation.

When? 22, 23, 24th of May 2019

Speakers:

  1. Prof. Dr. Caroline Pauwels – Rector VUB
  2. Prof. Dr. Karen Donders – Assistant Professor European Media Markets & Policy Analysis / Head of Media Unit, imec-SMIT-VUB
  3. Prof. Dr. Ben Van Rompuy – Assistant Professor of Competition Law, Leiden University
  4. Dieter Nieuwdorp – SVP Strategy & Corporate Development, Telenet
  5. Filip De Schouwer – Managing Partner, Cresco Business Law Firm
  6. Prof. Dr. Tom Evens – Assistant Professor, Ghent University

Find out more about the courses and the schedule in the Media Economics Programme Brochure by clicking here!

Contact and links

Do you have questions or remarks? Please contact us via email at PGMediaEconomics@vub.be.

More information can be found via:

Registration and admission

Fee: 650 EUR per course (the fee for the full postgraduate program is €3000)

The fee grants access to the chosen course(s) and material for the course.

When registering for the full postgraduate, you should upload your CV (3 pages max.), a motivation letter (1 page max.), proof of English proficiency, your highest university degree and a document in which you list the modules you want to follow (4 electives).

The official registration to the Postgraduate in Media Economics is open: register by clicking here!

Date
1 Sep 2018 30 Jun 2019
Hours

Three days per course

Location

VUB Campus, SMIT offices, Pleinlaan 9, 1050 Brussels

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Program


  • Starts Sept 26 2018, three days, 09:30 to 18:30
    Course 1: Foundations and transformations of media economics
  • Starts 24 Oct 2018, three days, 09:30 to 18:30
    Course 2: Media economics and policy in a digital age
  • Starts 21 Nov 2018, three days, 09:30 to 18:30
    Course 3: Intellectual property rights and remuneratio
  • Starts 19 Dec 2018, 2019, three days, 09:30 to 18:30
    Course 4: Technology, innovation and data
  • Starts 13 Feb 2019, three days, 09:30 to 18:30
    Course 5: Audio-visual production
  • Starts 13 Mar 2019, three days, 09:30 to 18:30
    Course 6: Commercial communication and advertising in a digital age
  • Starts 24 Apr 2019, three days, 09:30 to 18:30
    Course 7: Economics of journalism
  • Starts 22 May 2019, three days, 09:30 to 18:30
    Course 8: Mergers and acquisitions

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