Course in Media Economics: Mergers and acquisitions

This course is part of the Media Economics Programme, a new programme at the Vrije Universiteit Brussel that is organized by SMIT. The programme combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts. The Media Economics Programme aims to equip media professionals and postgraduate students with the tools to overcome the challenges and take advantage of the opportunities of the digitalization, in the various sectors of the media industry in Europe (and beyond).

You can participate in the course via the Postgraduate programme and the training programme in Media Economics.


Mergers and acquisitions (course 8)

Course 8 sheds light on a very important aspect of the economics of media, being changes in ownership (M&A). The buying and selling of assets in the media industry is a key feature of today’s media, electronic communications, social network, ICT, retail platforms, etc. sectors. Why is that the case? What is driving M&A activity? Do we see intensifying M&A activity or is what we observe business as usual? How is a M&A operation working in practice? These and other questions are tackled in this course that combines the sometimes-legalistic aspects of M&A activity with its core economic rationale and implementation.


Key Objectives

  • Acquire insights into the rationale of M&A in the media industry.
  • Understand the drivers of ongoing and future M&A activities.
  • Know what M&A activity is going on in the media content, electronic communications and new media industries and specifically cross-sectoral trends.
  • Develop own insights of what would be interesting opportunities for companies in terms of M&A.


Cases and Topics

  • M&A in the media industry
  • Media ownership
  • M&A regulations
  • Converging media sectors
  • Print sector
  • Electronic communication sector
  • M&A strategy development


22 May 2019 24 May 2019

9:30 to 18:30


SMIT, Pleinlaan 9, 1050 Brussels - 1st floor, Weber Room

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