Course in Media Economics: Intellectual Property Rights (IPR) and remuneration for right holders
This course is part of the Media Economics Programme, a new programme at the Vrije Universiteit Brussel that is organized by SMIT. The programme combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.
You can participate in the course through:
- the full Postgraduate programme organized by the VUB or
- the Training programme in Media Economics via SMIT.
Intellectual Property Rights (IPR) and remuneration for right holders (course 3)
Course 3 proposes an overview of IPR issues faced by the media industry, from both a legal and an economic point of view. While digital technology allows for better access to media content, it might also threaten investments in content creation. It has indeed become easier to distribute, share and consume content without the right holders’ authorisation. Some companies even argue that authorisation is not always needed, for example in case there is no new communication to the public.
Course 3 is an elective course for participants of the full Postgraduate programme.
- Acquire knowledge on the basics of European and national IPR frameworks.
- Understand the legal and economic justifications and limitations of IPR.
- Know which actors to take into account.
- Understand the shifting context for dealing with IPR in the European media industry due to digitization.
- Decipher income streams based on copyright and related rights.
- Provide a balanced overview of topical IPR issues in the digital age and consequences in terms of revenues and economic reward in general.
Cases and Topics
- European and national IPR frameworks
- Collective management
- Media content digitization and innovation
- Revenue generation through IPR
- Income streams
- Google News
- Territorial and online licensing
- Over-the-top media services
- Prof. Dr. Fabienne Brison – Lawyer-Partner, HOYNG ROKH MONEGIER LLP
- Prof. Dr. Heritiana Ranaivoson – Senior Researcher, imec-SMIT-VUB
- Tobias McKenney – Senior European IP Policy Manager, Google
- Dr. María Iglesias – IP Expert (TBC)
- Dr. Michiel Kolman – Senior VP Elsevier, and President, International Publishers Association
- Ted Shapiro – Lawyer-Partner, Wiggin
Date21 Nov 2018 — 23 Nov 2018
9:30 to 18:30
SMIT, Pleinlaan 9, 1050 Brussels - 1st floor, Weber RoomOpen in Google Maps
Nov 21 2018, 09:00-9:30Registration
Nov 21 2018, 09:30-17:30Academic Lectures
Nov 22 2018, 09:30-17:30Industry Lectures
Nov 23 2018, 09:30-17:30Exercises
Register for event
Course 3 is also part of the full Postgraduate in Media Economics programme. Participants of the Postgraduate need to register via the VUB website.