Course in Media Economics: Intellectual Property Rights (IPR) and remuneration for right holders

This course is part of the Media Economics Programme, a new programme at the Vrije Universiteit Brussel that is organized by SMIT. The programme combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts. The Media Economics Programme aims to equip media professionals and postgraduate students with the tools to overcome the challenges and take advantage of the opportunities of the digitalization, in the various sectors of the media industry in Europe (and beyond).

You can participate in the course via the Postgraduate programme and the training programme in Media Economics.


Intellectual Property Rights (IPR) and remuneration for right holders (course 3)

Course 3 proposes an overview of IPR issues faced by the media industry, from both a legal and an economic point of view. While digital technology allows for better access to media content, it might also threaten investments in content creation. It has indeed become easier to distribute, share and consume content without the right holders’ authorisation. Some companies even argue that authorisation is not always needed, for example in case there is no new communication to the public.


Key Objectives

  • Acquire knowledge on the basics of European and national IPR frameworks.
  • Understand the legal and economic justifications and limitations of IPR.
  • Know which actors to take into account.
  • Understand the shifting context for dealing with IPR in the European media industry due to digitization.
  • Decipher income streams based on copyright and related rights.
  • Provide a balanced overview of topical IPR issues in the digital age and consequences in terms of revenues and economic reward in general.


Cases and Topics

  • European and national IPR frameworks
  • Collective management
  • ISP’s
  • Media content digitization and innovation
  • Piracy
  • Revenue generation through IPR
  • Income streams
  • Google News
  • Territorial and online licensing
  • Over-the-top media services
21 Nov 2018 23 Nov 2018

9:30 to 18:30


SMIT, Pleinlaan 9, 1050 Brussels - 1st floor, Weber Room

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