Research group at imec & Vrije Universiteit Brussel

Course in Media Economics: Foundations and transformations of media economics

This course is part of the Media Economics Programme, a new programme at the Vrije Universiteit Brussel that is organized by SMIT. The programme combines facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.

You can participate in the course through:

Foundations and transformations of media economics (course 1)

Course 1 provides insight into the economic forces shaping the media industry. It focuses on the fundamental theoretical and applied economic frameworks that explain the industrial organisation of the media industry, the organisational behaviours of the various companies active within that industry and the strategic management theories that underpin the market choices media executives face today. The course, moreover, provides an overview of the various disruptive forces that media firms in particular and the media industry in general face that dramatically transform the way media is produced, aggregated, distributed and consumed.

Course 1 is compulsary for participants of the full Postgraduate programme.

Key Objectives

  • Obtain in-depth knowledge of the most dominant frameworks in media economics.
  • Understand the core variables of the industrial organisation approach and alternative approaches.
  • Understand the dynamics underlying platformisation.
  • Acquire insights in the impact of technological innovations on the media markets.

Cases and Topics

  • Media economic foundations
  • New technoglogies in the media industry
  • Over-the-top media services
  • Platformization in the media industry
  • New media business models
  • Digital newsrooms
  • Media product diversification
  • Cooperation and coopetition
  • Strategic media management
  • Industrial Organization approach


  • Prof. Dr. Pieter Ballon – Director, imec-SMIT-VUB / Brussels Smart City Ambassador
  • Prof. Dr. Robert Picard – Senior Research Fellow, Reuters Institute, University of Oxford
  • Dirk Wauters – Visiting Professor Innovation Management, KULeuven
  • Bart Becks – Founder ventures, Executive Chairman EURACTIV
  • Matt Stoller – Founder Magis.Company
  • Olivier Braet – Senior Researcher, imec-SMIT-VUB
  • Dr. Paul Clemens Murschetz – Associated Researcher, Austrian Academy of Sciences
  • Liesbeth Van Impe – Editor in Chief, Het Nieuwsblad/De Gentenaar
  • Alex ThorĂ© – Founder Magis.Company and former Branding and Communication Director at Proximus
26 Sep 2018 28 Sep 2018

09:30 to 18:30


SMIT, Pleinlaan 9, 1050 Brussels - 1st floor, Weber Room

Open in Google Maps


  • Sept 26 2018, 09:30-10:0
  • Sept 26 2018, 10:00-17:30
    Academic Lectures
  • Sept 27 2018, 10:00-17:30
    Academic and Industry Lectures
  • Sept 28 2018, 10:00-17:30
    Industry Lectures


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